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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 31, 2016

2 Lessons I Learned from a Recent Marketing Promotion

2 Lessons I Learned from a Recent Marketing Promotion

Many thanks for those who participated in my Fourth of July giveaway. It makes my heart sing to help you get your brilliance out there.

I also learn so much from the experience. Two big aha’s:

  1. Most of the orders came after the heads-up email that the promotion ends in 48 hours. Folks like to be reminded of deadlines.
  2. Folks are basically honest and respectful of the rules. Of almost 100 orders, only three people (including a communications expert focused on conflict reduction) took advantage of the offer by using fake names and/or different emails to get more than one product. (The record holder was a music teacher turned wellness coach who used three different names and emails. Dang.) Amazing what people will do to scam a free offer.

Related: How We Pick Our Partners


Your next step: I want to hear the stories. I want to know what you did with the information. Who knows: I may highlight you in an upcoming blog post. So, let’s get to work and make the marketplace of ideas work for you.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.