Resources  >> 2 Ways to Use Content Marketing to Reach Customers

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  December 13, 2016

2 Ways to Use Content Marketing to Reach Customers

Make your network as valuable as your solutions.

Brand awareness and content marketing are good things. But what’s the best way to use those things to get qualified leads?

A recent Inc. article offers some practical advice and addresses how to use content marketing to reach customers our market: the business-to-business (B2B) segment. The best two options:

1. Share the spotlight. Yes, I’ve ranted about this before. Yet too many people only share the stage with their friends and best clients. Keep doing that, but take it to the next level: Find experts who provide services that your buyers need and promote them, too. Result: Prospects learn your network is just as valuable as your solutions.


Listen: Two kinds of experts that brand your network


2. Expand your sales funnel. Everyone knows education builds awareness and evaluation. What is seldom represented, however, is conversion. Ask yourself: what little nudge do folks need to make the decision? Then talk about that.

While you plan your 2017 content marketing efforts, go out of the box a little. These ideas can springboard you beyond getting attention and help you get more clients. And that’s the point, right?


Other Resources You May Like:

 


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.