Resources  >> 2009 sponsorship spending stats

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 12, 2010

2009 sponsorship spending stats

Well, you’d think the world has come to an end.  Sponsorship spending didn’t hit the slight increase IEG projected.  Bottom line:  spending was down less than one percent, shaving $100M from the marketplace.  I am not crying in my beer about this.

Here’s why:  big-ticket categories such as those sports packages got hit hard.  Our neck of the woods (associations) increased almost three percent.  Even with that increase though, results were mixed.  Associations with year-round relationships did just fine with increased sponsorships.  Those who sold events and piecemeal items didn’t get the deals.

IEG predicts a 3.4 percent increase in sponsorship spending for 2010.  But that’s only for those who play by a new set of rules.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.