Resources  >> 2010 Marketing Budgets Benefit These Experts

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 23, 2010

2010 Marketing Budgets Benefit These Experts

Social media experts can look forward to a killer year.  Why?  Because Corporate America is throwing major money into their fear that bloggers and face-bookers are out there bashing their brand.  So they are tossing ROI (return on investment) overboard and spending money on social media.  According to this Marketing Budgets 2010 study, 70% of respondents are decreasing offline marketing efforts and investing in online social media.  The make up of respondents are also interesting:  a majority of the professional side is BtoB, showing that social media is going beyond the consumer realm.  The study not only cites a priority to protecting the brands but also a gap in understanding the power of social media on ROI.  That’s where the experts can really make a difference.  Look for this topic — determining ROI on social media — to be very popular at industry events.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.