Resources  >> 2010 set for cautious optimism

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 30, 2009

2010 set for cautious optimism

Well, 2009 is half over. Whew! Crystal balls are now turning to 2010. Two words: cautiously optimistic. Exhibit A: LIMRA’s survey on 2010 meetings in the insurance industry.

According to the life insurance industry association, only five respondents out of 57 have canceled 2010 incentive meetings. The rest are holding their breath and working now on restricted budgets. One popular idea: leverage travel expenses by adding extra days of luxury to an already attended conference. Bottom line: top producers will be rewarded for success in a stressful environment. And those rewards will be balanced against a reduced budget.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.