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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 18, 2014

2014 HR Trends

Earlier this month, I posted about the CEO’s focus on growth.  The same bug has bitten the HR departments, according to Predictions for 2014 by Bersin by Deloitte.

The biggest impact of the growing economy is competition for talent. The response to this challenge will be new processes introduced within a huge, holistic system. This presents opportunities beyond the typical engagement/leadership assignment. Findings we care most about:

  • For the highly skilled, it’s a buyer’s market. So branding experts have found a new budget — internal branding for keeping and attracting top talent. Engagement also gets a lift, as all employees are seen as “brand ambassadors.”
  • New buzzword for leadership experts: the “leadership gaps.” Over 60% of companies identify this as their top business challenge. Translation: money will be thrown at this issue. This is a great opportunity to partner with techies to create a tool that identifies these problem areas.
  • For training folks, get ready to shift from “learning” to “capability development.” The backstory: Learning and Development spending grew to 11% last year (to $130B worldwide). Conventional wisdom is that the money wasn’t spent effectively. (Example: a global bank system learned that less than ten percent of their 9,000 courses were being used. Ouch.) As a result, watch for consolidation of vendors (duplicative contracts are the norm). Corporate universities are also being revamped as a part of continuous and “informal learning.” Those experts who combine training with mentoring programs will have the inside edge.

 

Remember, there will be no more orphan programs. Your contribution has to fit an overall system. Your next best step is to learn that system and focus on how you fit in.  You can download the brief here (free registration is required).

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.