Resources  >> 3 Kinds Stories You Must Tell—and How They Influence Prospects and Clients

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 03, 2016

3 Kinds Stories You Must Tell—and How They Influence Prospects and Clients

3 stories that will win over prospects and clients

Unless you’ve just splashed down from Mars, everyone knows the power of storytelling. But too many thought leaders tell stories without having a strategy. From a branding perspective, here are three stories you must tell and what they say about you:

1. Newsmaker story: rape case, political posts, etc. This type of story highlights your approach and analysis, and it takes advantage of the familiarity.


Listen: 2 new ways to use newsmaker stories


2. Situation you encounter. Interactions with clients and prospects are your inspiration. Focus on the lessons learned. You know where the bodies are buried.

3. Client as the hero story. Slightly different from above, this strategy focuses on the happy ending and moves backwards. Be sure to make the client the hero. This type of story highlights the impact of your work.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.