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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 19, 2012

A New App For Meetings

As if your iPad / iPhone doesn’t have enough apps on there…  Here’s another one from INXPO.  What it does:  allows on-the-go event attendees the same desktop functionality on their mobile devices.  Translation:  this means virtual attendees are no longer chained to their desktop.

Since it’s launch last December, INXPO is bragging about the acceptance rate in this press release.  I agree with their assessment:  as mobile TV viewing becomes the new normal, so will remote event attendance.

Why do you care?  Because you need to:  1) be prepared for more scattered attendees.  An audience that will be harder to hold in an environment filled with distractions; and 2) watch for event planners to expect different styles/formats to appeal to these users; and, 3) speakers who discuss this now will be seen as cool and ahead of their time.

Just a heads up folks.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.