Vickie Sullivan

Market Strategy for Thought Leaders

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Written by: Vickie Sullivan  |  April 12, 2016

A New Trend In Incentive Meetings You Need to Pay Attention To

Don’t lead with the speech; lead with impact.
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Back in the good ol’ days of professional speaking, presentations at incentive meetings were considered working vacations. You would present for a couple of hours and then spend a week in a five-star paradise. A lot has happened since the 90s, so this article on incentive trends caught my attention.

The biggest finding: thanks to organizations “training up” the millennials, professional development is back in the game. But don’t expect typical classroom lectures. Gamification is now part of the program, along with a focus on how the “total award experience” impacts professional development.


Related: Speakers + Incentive Meetings


My take: professional development is more of a priority. How that happens, however, is in flux. It’s a fantastic opportunity for speakers who have great soft skills and marketing/sales skills. Use this dynamic to open conversations about how you can participate. Don’t lead with the speech. Lead with impact and let the format reveal itself.


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