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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 12, 2010

A Tale of Two Internets

Unless you live on a distant planet somewhere, you’re marketing on the Internet.  Key question:  How’s that workin’ for ya?  I’m hearing way too many stories about experts working hard for hardly anything.

At some point, that effort has to pay off.

My take:  This arena has become too polarized.  Either you’ve got the spammy, high-cheese factor approach or you have folks throwing all their content out there and hoping for the best.  Neither strategy works.  Both are being ignored.

There are ways to balance both ends of the spectrum.  I have a couple of ideas up my sleeve in my latest video rant.  Click here to watch.

Want more?  Sure you do.  We’re drilling down on how “gotta have” folks act in cyberspace on the next call of the Extreme Mini Makeover series on October 19th.  Click here to join us. You get this call plus the mp3 files for all the others.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.