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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 23, 2010

A Unique Take on Tradeshows

Many associations are concerned about their tradeshows:  keeping the vendors and attendees coming back.  A business model called hosted buyer might be the solution by combining tradeshows, technology, and sponsorships.  Independent College Bookstore Association (ICBA) created PRIMEtime, an event where vendors get precious one-on-one time with buyers at a fraction of the cost of a tradeshow booth.  Everybody is happy:  vendors get access to buyers and can point to new sales and bigger orders for their participation.  Buyers only see the folks they want to see.  And the association gets a profitable meeting that everyone wants to attend.  Great example of innovative ways to use meetings.  Click here for the case study.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.