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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 19, 2011

Almost a Trillion Dollars

That’s the total industry output meetings play in the U.S. economy, according to The Economic Significance of Meetings to the U.S. Economy study put together by 14 meetings organizations.  This is the industry’s response to the bad press (and the AIG effect) from the economic meltdown.

This study confirms what I’ve said for almost 20 years:  Corporate America is the 500-lb gorilla in this industry.  They have the most meetings — 1.2 million out of a total 1.8 million meetings in 2009 (and that number will get bigger for 2011).  Their meetings have over half (52%) of the almost 205M participants.  The stat we care most about:  speakers/trainers get 3% of the total expenditures, totally almost $4M in 2009 alone.  Sounds worse than it is, as the category was in the top ten by percentage and amount.  (The biggest expense:  food and beverage at 28%.)

Why do we care about this study?  Because it shows where the money is and where it is going.  Great top-line information for anyone who wants to know more about the environment where most speaking engagements reside.  Click here for key findings.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.