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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 11, 2011

Another Cool Tool

Yes, I am still obsessed with how we can visualize our point of view.  I truly believe that when we turn our content into usable tools, buyers come running.

Here’s another killer example from the medical world.  Industry giant GE, who worked with MIT’s SENSEable City Lab, created an interactive chart (powered by over 7 MILLION medical records!) to figure out how one symptom was linked to another.  You can search by categories or by the symptom.  The thinking:  helping doctors make smarter diagnoses based on likely outcomes can lower medical costs.

I hear you — not all of us have GE’s budget.  But ask yourself this:  how can I turn my content into a tool that solves a specific problem?  I’m not talking assessments — many of us do that already.  Think tools — something handy your clients can use.

To see this beauty in action, click here.

For the Fast Company article that explains the impact, click here.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.