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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 27, 2012

Are Books Going Social?

As we continue to publish books as branding and revenue tools, it behooves us to have a finger on the pulse of publishing trends.  Found this little gem — a quick read on what happened last year in the wild, wild world of publishing from iPublishCentral, a provider of online publishing products and services.

One trend we can take advantage of now:  social reading.  Defined as blending social media and ebooks, social reading focuses on stories and discussions generated from ebook content.  Exhibit A:  Huffington Post’s social reading app for Facebook’s timeline.  This is used to publicize conversations about what you are reading.  Talk about building a community around your next book.

So here’s my question:  what kind of buzz can you generate if a bunch of people talk about your book on Facebook’s timeline?  I’m not a social media expert, but my head spins at the possibilities.  Do you see how this helps you create more followers?

My point:  there are more ways to make your content go viral.  We don’t have to depend on Amazon and the publishers anymore.  Can’t wait to see what happens next…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.