Resources  >> Are Meetings Back?

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 01, 2010

Are Meetings Back?

Yes they are, according to a recent survey by PCMA (Professional Conference Management Association), their foundation and AmEx.  Over 500 meeting planners were asked about plans for 2010 and 2011 this Spring and here’s what they said:

  • A net increase in off-site meetings of 23 percent in 2010 and 38 percent in 2011 when compared to 2009 numbers.
  • Cancellations have subsided:  89 percent stated they were not planning to postpone, cancel or rebook any meetings they had already booked in 2010 and 2011.

Industry insiders are reporting an uptick in attendance, some more than 12 percent in the association market.  That’s good news for experts speaking at these events.  More attendees mean more sponsorship deals, more prospects for those free experts and hopefully, less stress about paying speakers.  Not breaking out the Champagne just yet, but hey, this news is better than what we’ve heard before.  Let’s do a happy dance and get back to work.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.