Resources  >> Are you a Gotta Have person?

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 19, 2010

Are you a Gotta Have person?

There’s a reason why I live in Phoenix and I remembered it while speaking in Boston last weekend.  Good news:  they have heaters there so I didn’t freeze.

What really hit home:  buyers decide how bad they need us based on the information we give them.  What we say about ourselves and our work determines whether we are the “gotta have” solution to buy now or the “nice to have” resource buyers can pass by.  That’s why I’m focused on helping folks say the rights things this year.  I created Extreme Mini Makeovers 2010 as a combo of one-on-one hot seats in a group setting.  And with the online coupon, money can’t be an excuse for not getting the help.  Click here to get the schedule and to sign up.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.