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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 29, 2010

Are You Committed or Interested?

I get a lot of calls from folks who genuinely do good work.  They put out a quality product and their clients love them.  The problem:  they play too small.  It’s easier to dabble with that website, talk to folks who like them and don’t have the power to buy than it is to really go after that next level.

What’s holding them back?  Most folks are interested enough to buy those “magic bullet” systems but not committed enough to show up and implement what they’ve learned.  Why?  Because in order to get to the next level, you have to put skin in the game.

Here’s one way to tell how committed you are:  do you invest to the point of inconvenience?  When you sign up for that teleclass series, do you plan to show up or blow it off at the first opportunity because, after all, the session is recorded right?  When you decide to update that website (or your brand), do you choose vendors by price point or by what they can do for you?

Those who best benefit from the recovering economy will be those who invested in their business during the down times.  They bet on themselves.  So ask yourself:  how uncomfortable am I willing to be in order to get what I say I want?


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.