Resources  >> Ask For Help

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 22, 2012

Ask For Help

You never know what will trip you up until you start running.  For me, it was asking for help.

The story:  the deadline neared to promote the current call series on Big Fee Speaking Engagements.  I wanted other experts outside my community to know about the series.  So I asked my industry colleagues to spread the word.

Why did I procrastinate for over two weeks?  I know these folks and they know me, so I wasn’t asking strangers for help.  For me, it felt weird.  As if I were putting these folks on the spot, asking them to do something uncomfortable in the name of our relationship.

What I learned later:  many were happy to help.  They read the copy, saw the value and wanted their community to know about the series.  According to a few heart-to-heart conversations, my friends weren’t just helping me.  They thought the content was needed and proceeded accordingly.

Moral of the story:  many times, it ain’t about us.  In the future, I’m getting out of my own way and just asking.  How about you?  What will you start asking for?


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.