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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 19, 2012

Association Industry Growing

Association stats have been hard to come by.  But no more, thanks to the American Society of Association Executives (ASAE) latest study on the impact of the Association market.

Bottom line:  an increase in the number of associations, up 3.4 percent from 2001 to 2010.  The total number is a little over 92,000 (keep in mind these are U.S. statistics — they don’t reflect international associations).  There were almost 1,700 new applications for trade and professional associations in 2010 alone.  Click here for the complete report.

These stats dispel the myth that online communities will negate or diminish growth of these groups.  What technology has done is to change how associations compete.  Prediction:  while associations will always market content, the smart ones know they can’t win on that aspect alone.  Watch for savvy associations to focus on interaction, networking, and the experience of face-to-face meetings.

Another heads up:  I see more recognition activities in their future  Associations want to be the ones who celebrate the industry, advocate for the industry and be the voice of the industry.  Partner with them accordingly.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.