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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 27, 2012

Association Meetings Down

Many thought leaders look to association meetings not only for great speaking fees, but also for branding opportunities.  That’s why you care about this survey of international buyers.  (Yes, the sample is small, but those who did respond are the decision makers.)

Nearly half of those surveyed report less sponsor income this year compared to 2011, according to a Summer survey by the International Congress and Convention Association (ICCA) and the IMEX group.  Most (60%) are blaming the economy, up from 43% last year.  (Another reason for lower sponsorship fees could be lack of customized partnerships.  See my post from 9/6/12 for more details.)

Meeting attendance continues to plague many events, as not all events have recovered.  Those citing “slight” reductions in participants doubled to 31 percent this year.

The upshot:  associations are still good for branding if your top buyers are at the event.  But don’t expect higher speaking fees as many groups are still scared about attendance and sponsorships.

Here’s the press release for more details.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.