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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 21, 2010

Associations Going Global

Association execs are not bullish on America, according to a survey conducted earlier this year by ASAE (formerly known as ASAE &  The Center For Association Leadership).  More than a third of respondents believe their organizations’ total revenues would decrease this year, and almost half (44 percent) expected fewer attendees at their largest meeting.

The antidote:  expand to the overseas market.  Likely targets are where the association’s industry is booming, along with strong economic markets such as India and Brazil (Indonesia and Malaysia are rising stars; China is attractive but caution remains.)   You better believe this development will impact how speakers are selected.  Those who can attract international audiences have the inside track.  Now is the time to find out about your target market’s expansion plans.  And position accordingly.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.