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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 13, 2016

Barnes & Noble to Sell Self-published Books

Generate revenue from your book, not just brand awareness.

As many of you already know, Barnes & Noble is opening the door to sell self-published books. They are making this move in response to the 500-pound gorilla that is Amazon. Competition can be a beautiful thing.

As this post by Thad McIlroy notes, the devil is in the details. This distribution deal is only for NOOK press authors who had 1,000 unit sales in the past year. Translation: B&N won’t launch your book. It will only boost books that have momentum (and loyalty to NOOK).


Related: Define the Message, Build the Brand, and Sell More Books


While this gives a ray of hope for many authors, revenue generation will still be tenuous. If your book is not positioned for paid speaking and other opportunities, more sales will only give you brand awareness. Until we can deposit “bragging rights” at the bank, strategy is still king.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.