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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 17, 2011

Big Change In Healthcare Sponsorships

Everyone knows the healthcare industry is booming and their investments in sponsorships are no exception.  The biggest change, though, is in the messaging, as medical facilities move from promoting high-margin specialties to an overall health and wellness message.

Many experts don’t pursue these opportunities when they hear that 75% of the deals are going to sports teams.  You gotta look two steps past that:  experts can play a huge role in taking those campaigns to the ground level.  Example:  The Cleveland Clinic partners with the Cavaliers, the Browns and the Indians, but activates that exposure with their Let’s Move It! Campaign.  Any expert on exercise, nutrition, etc. can help.

My point:  look past the seven-figure deals and figure out how you can help implement.  I blogged last month about the emphasis on leveraging partnerships.  This is a great example.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.