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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 10, 2015

Big Changes for Social Media Ahead

A lot of us use social media to market our business so changes there can really have a big impact. This Business Journal article set off alarm bells, but also mentions a great new opportunity, too.

Yes, video is the bright shiny object right now. We all knew that. What concerns me is predictions about pay to play. All these free forums have to make money somehow and access to users there seems to be the safest bet. So start investigating how you will fund your social marketing. Something tells me that this will be the new normal.

On a brighter note, new social networks can allow us to target our social media exposure. While the examples listed here are consumer-based, B2B forums can be close behind. Watching out for those platforms is worthy of our time.

Bottom line: creating great content is only one part of the equation. Access to users/potential buyers will be the name of the game. Be prepared to pay for access. Make strategic investments.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.