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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 18, 2013

Big Dawg Social Media Trends

I am always fascinated by how big companies play in our shared spaces.  A very telling study by TechnoratiMedia pulls back the curtain on what big brands are focused on in social media.

The bottom line:  these 500-lb gorillas are in the house.  A majority (65%) of brand marketers predict sharp increases in spending here — up 40% for ‘social spend’.  Where’s the money going?  Over half to Facebook.  Only eleven percent to the most trustworthy sources — bloggers and “influencers”.

So why the disconnect?  Many reasons; too many to list here.  But I do think there are opportunities for thought leaders to get a piece of this ever-growing pie.  Again, think partnerships.  Prediction:  I think this kind of sponsorship will soon surpass the old “speaking tour” deal.

Those who think outside of the box will win here.  Check out the report and find your unique opportunities.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.