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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 16, 2009

Billboards with a book

Just finished up a sales call with a prospect who wants the best of both worlds: he’s passionate about his mass-market topic, but wants the steady income of corporate budgets. His website shows his schizophrenia — the home page is all direct sales copy and the content promotes sponsorships and “leadership training.” I told him what he most didn’t want to hear: that his site is driving away both customers for his products and corporate sponsorships. Bless his heart, he was gracious. Probably won’t hear from him again.

When folks call about my services, the first thing I do is look at their website. The red flags there tell me everything I need to know about why they aren’t getting what they need from the market. Too many sites are simply billboards with a book. Combine that with a need to appeal to everyone and you have a recipe for being ignored. I’ve seen too many of the same mistakes over and over again. This is why I’m ramping up for the next Here’s the Deal call on June 23rd. If your site doesn’t make your brand compelling, nothing will. Here’s the link to join me if you want: www.sullivanspeaker.com/HTDwebsites.htm


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.