Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

How to Answer Your Critics

July 28, 2015 | Vickie Sullivan | Leave a Comment

When you are the front runner, a bullseye is placed on your back. The “lesser knowns” will use your prominence to get attention by criticizing your approach, your perspective, what you eat for breakfast, whatever makes them look cool. The best response is to use juxtapositions to change the perceptions. The strategy was executed brilliantly […]

The Difference Between a Niche and a Platform

July 23, 2015 | Vickie Sullivan | Leave a Comment

Had this interesting conversation with a client who was in the throes of implementing his turbo charge findings. He’s working with an agency on getting his marketing tools and sales program out to the market. He’s hit a snag that we all face: implementers who unintentionally veer off the strategy. In creating the website, no […]

The Best Way to Create Intrigue

July 21, 2015 | Vickie Sullivan | Leave a Comment

Creating intrigue paves the way to engagement. So how do we get that flash of “this is right on!” for that next book or blog post? My favorite strategy: juxtaposition. Mashups of two very different things create immediate curiosity. It’s the surprise around making something work that shouldn’t go together at all. One of my […]

Why All Those Efforts Are Not Working

July 16, 2015 | Vickie Sullivan | Leave a Comment

I’m at the age now that I see life’s ambiguities much more clearly. Here’s a great example. The best thing about my work: the people I meet. Thousands of folks have crossed my path and 99% of them are smart, talented, and sincere about making the world a better place. I’ve fallen in love soooo […]

How Opportunities Come To You

July 14, 2015 | Vickie Sullivan | Leave a Comment

I met Janet Walkow at Harvard a while back. We clicked immediately over a funny story at the coffee station. When she told me about all her projects and passions, I just knew we had to join forces. You see, Janet had so much going for her that she couldn’t explain her impact in a […]

Why You Should Not Help Everybody

July 09, 2015 | Vickie Sullivan | Leave a Comment

Here you are, hanging out in your office getting things done and all of a sudden the phone rings.  Somebody read your article, heard you speak, or has been following you for a while and they are ready to talk. Before we do that happy dance, let’s keep in mind that not all potential clients […]

Why Brilliant Thought Leaders Get Ignored

July 07, 2015 | Vickie Sullivan | Leave a Comment

What happens when you put three brilliant women together? Too much fun. And that’s exactly what happened when Patty Azar, Kathryn Prusinski and I got together on this radio interview. While we were cussin’ and discussin’ what’s going on in the marketplace, I dropped a verbal bomb that shocked everyone. Due to time constraints, I couldn’t […]

What Freedom Guarantees

July 02, 2015 | Vickie Sullivan | Leave a Comment

In the United States, we are about to kick off a long weekend to celebrate our Nation’s independence from Britain.  Cookouts, fireworks, and probably some adult beverages will be involved. Line up five people and you will get fifteen definitions of independence.  I’ll go first:  independence means freedom to pursue happiness. Not a guarantee that […]

How Platforms Are Born

June 30, 2015 | Vickie Sullivan | Leave a Comment

Many thought leaders know that the tools of our trade — books, speaking, online stuff — are only as good as the platform we build. If that underlying theme resonates with our marketplace, we create a community that can’t get enough of our brilliance. Unfortunately, many of us develop the platform backwards. We focus on […]

You Get What You Give

June 25, 2015 | Vickie Sullivan | Leave a Comment

This weekend is my birthday. In earlier years, the celebration would last several days and include many gifts, spa treatments, and adult beverages. Yep, it was all about me. This year, I’m doing something different. I’m giving away my CDs. That’s right — they are free.  All I ask is: Take what you love and […]