Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

2 Ways to Take Advantage of Big Disruptions

December 01, 2016 | Vickie Sullivan | Leave a Comment

Buckle up: 2017 is gonna be a crazy ride in corporate America. That’s what Brian Kropp, human resources practice leader at CEB, said in a recent Fast Company article. Given CEB, a best practice insight and technology company, works with 20,000 senior leaders in 10,000 organizations worldwide, they oughta know. What Kropp said that captured […]

One Great Way to Demonstrate Your Value

November 29, 2016 | Vickie Sullivan | Leave a Comment

In this crowded thought leader market, it isn’t enough to share good ideas with good stories. You have to show what you know. A great example is an article from client-turned-friend Rebecca Morgan of Fulcrum Consulting, The Certainty of Ambiguity. Two things that make her stand out here: 1. Instead of focusing on a problem, […]

Thoughts on Thanksgiving: Who’s At Your Table?

November 24, 2016 | Vickie Sullivan | Leave a Comment

Here in the U.S., we take Thanksgiving off to remember how grand life is. We visit with family and friends, we eat until we’re stuffed, and some of us even kick off the holiday season with some shopping. Today, I will enjoy being married. I will enjoy a fabulous meal without busting the diet (too […]

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Roles Thought Leaders Play on Social Media

November 22, 2016 | Vickie Sullivan | Leave a Comment

As thought leaders, it isn’t enough to throw out your ideas and wait for others to respond. Your brand is being formed with every post you make. Instead of just ranting, get strategic. Here are my three favorite roles to play on social media: • Interpreter: When you find a newsmaker or social issue post, […]

What to Do When a Client Has Buyer’s Remorse

November 17, 2016 | Vickie Sullivan | Leave a Comment

We’ve all been here: You have an instant connection with a prospective client, a great conversation and all of a sudden…BOOM! A new venture that both you and the client are excited about. You make the pitch, they say yes, and you send the contract. But before you begin, the buyer gets cold feet. What […]

Filed Under: Sales

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How Professional Speakers Get High Speaking Fees

November 15, 2016 | Vickie Sullivan | Leave a Comment

Blinding flash of the obvious: The 2008 economic meltdown tanked speaker fees. Or did it? Yes, many associations slashed speaker fees. There are two reasons why: To boost their reduced budgets Because many talented speakers accepted the lower rate What I’ve found, though, is buyers will pay for speakers they really want. Exhibit A: Nia […]

Filed Under: Speaking

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Communication Lessons from the U.S. Presidential Election

November 10, 2016 | Vickie Sullivan | Leave a Comment

Well, that was fun—not. The election here in the U.S. is finally over. For me, being on social media during the crazy season was my biggest teacher on many levels. One of the biggest lessons I learned: how to tell if I can have a civilized conversation. Here is the three-step process I use to […]

Opportunities In the Incentive Meetings Market

November 08, 2016 | Vickie Sullivan | Leave a Comment

Many veteran speakers have fond memories of the incentive market—giving short educational talks in the morning and playing with attendees for the rest of the day. While those formats are gone, this Successful Meetings article shows opportunities in this market for different players. Some great examples of what’s happening now: •  Yes, seven out of […]

Using Social Media to Increase Web Traffic

November 01, 2016 | Vickie Sullivan | Leave a Comment

Many of us would love more traffic to our sites. And many of us use social media to get our perspective out there. A recent article from Social Media Examiner (7 Ways to Improve Your Search Rank With Social Media) links the two with practical tips even I can do—I think. What pinged my radar: […]