Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

2 ways CMO roles are changing—and how you can benefit

January 19, 2017 | Vickie Sullivan | Leave a Comment

If you work with the C-suite, it pays to know the changing role of key players. This research from the CMO Council and Deloitte paints a picture of the new world of the chief marketing officer (CMO). Why do you care? Two reasons: 1) CMOs will be a heavy influencer in the selection of non-marketing […]

Filed Under: Market Strategy

Tagged With: ,,

How Celebrities Can Impact Your Market

January 17, 2017 | Vickie Sullivan | Leave a Comment

Oprah did it. Now, singer Jewel has entered the self-help market with a new website that combines her book to a larger movement. Why should we thought leaders care? Because celebrities have a profound impact on the markets they enter in these three ways: 1. They raise the bar on content marketing. Whatever celebrities cover […]

2 Ways to Keep Competitors from Taking Your Clients

January 12, 2017 | Vickie Sullivan | Leave a Comment

In this age of disruptions, building a good business is only half the battle. What keeps us going is the ability to defend against competitors. And according to this TechCrunch article, the digital world has weakened our traditional defenses. (Duh!) Look past the emphasis on startup companies. In fact, skim past the first half and […]

2 Negotiation Tips to Get the Fee You Deserve

January 10, 2017 | Vickie Sullivan | Leave a Comment

Between disruptions and low-cost options, getting fees you want can be challenging to say the least. That is why this Fast Company article on negotiation comes at the right time. Look past the emphasis on design firms and the 30,000-foot recommendations. This article is really about negotiating when you are seen as a “luxury.” Pay […]

Filed Under: Sales

Tagged With: ,, ,

Big data will affect how planners select speakers—and how you sell your services

January 05, 2017 | Vickie Sullivan | Leave a Comment

I figured analytics would hit the speaking industry at some point but not like this. A recent Washington Post article—Business Rx: Their secret weapon is a ‘Wizard of Oz’ strategy—highlights a company started by two meetings industry veterans who help planners select speakers. Their challenge: figuring out how to implement an algorithm. Yep, big data […]

Filed Under: Speaking,Trends

Tagged With: ,, ,

Two Mental Traps That Keep You Stuck Where You Are

January 03, 2017 | Vickie Sullivan | Leave a Comment

Happy New Year! It’s time to put away the holiday decorations and blast into making our resolutions come true. The problem is the best implementations can be derailed by the tiniest of good intentions. Here are two of the most common mental traps that prevent us from moving forward: • Timing of a project. It starts […]

Filed Under: Implementation

Tagged With: ,

Your Best Move for 2017

December 29, 2016 | Vickie Sullivan | Leave a Comment

Many of us use this quiet time of year to think ahead—about what we want for our business, for our lives in 2017. It’s easy to look at what worked and promise ourselves to do more of that. And—we also must take a short trip to the dark side. How do you decide when to […]

Filed Under: Market Strategy

Tagged With: ,,

3 Great Ideas to Make Your Social Media Efforts Pop

December 27, 2016 | Vickie Sullivan | Leave a Comment

As we gear up for 2017, I’m sure many of us are thinking about how to use social media better. If you are having trouble coming up with ideas, Small Business Insider’s post How to Crush It on the Top 4 Social Media Platforms has some great suggestions. My favorite part: the best market segments […]

Filed Under: Market Strategy

Tagged With: ,

Navigating the Holidays

December 22, 2016 | Vickie Sullivan | Leave a Comment

One of my favorite things about this season: holiday movies. I like the old ones, such as It’s A Wonderful Life. The funniest shows for me, though, are the ones with wacky family dynamics with a heartwarming ending. Why? Because they show what we experience but don’t want to talk about. So, let’s talk about […]

Filed Under: Implementation

Tagged With: ,

What Every Gift Needs

December 20, 2016 | Vickie Sullivan | Leave a Comment

Heads up: Time for a preliminary book review. I’m still reading Angela Duckworth’s book Grit: The Power of Passion and Perseverance, and it’s rocking my world. The upshot: Our magical sense of talent and gifts often overshadow the real driver of achievement—willingness to work hard and not quit. That drove me to wonder: What makes […]

Filed Under: Market Strategy

Tagged With: ,,