Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

Don’t Make This Mistake with Your Brand Strategy

May 03, 2016 | Vickie Sullivan | Leave a Comment

Many folks base their platform on their mission. I can understand why. Passion for our purpose can be contagious. It’s also easy to assume that your best clients will get excited about the “why” behind what you do. Here’s what often happens, though: the market ignores you. Why? Because the focus is not on the […]

Filed Under: Branding,Market Strategy

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Three Steps to Show Off Your Brilliance

April 28, 2016 | Vickie Sullivan | Leave a Comment

I love it when brilliant people make the complex simple. Exhibit A: Warren Buffett’s annual letter (PDF) to the company’s shareholders. If you don’t want to read all 30 pages, here’s a cool Strategy+Business article that highlights a key point on pages 23-24 of the letter. My favorite part: the above pages on disruption. Yep, […]

Two Tactics to Help Thought Leaders Stand Out In Crowded Markets

April 26, 2016 | Vickie Sullivan | Leave a Comment

Some of my best ideas come from unlikely sources. A great example: a recent Meetings and Convention magazine article on innovated marketing strategies destinations are using. Look beyond this industry niche, and you can see how thought leaders can use the same ideas. Here’s a look at two you can apply to your own strategies: […]

Big Changes In Employee Training

April 21, 2016 | Vickie Sullivan | Leave a Comment

For those of you who have employee training contracts with larger companies, you probably got the memo: things have changed. A recent report by Deloitte on human capital trends explains some of those changes, including: • Employee learning is moving toward a more “consumer-like” experience with continuous learning tailored to individual schedules. It’s a great […]

New Speaking Opportunities for Thought Leaders

April 19, 2016 | Vickie Sullivan | Leave a Comment

Many thought leaders speak at events to raise their profile. Good news: opportunities are opening up in the media world. According to HubSpot’s Digital Publishing Benchmarks report, as the media industry continues to be disrupted, events are helping publishers generate non-traditional revenue for the outlets, as well as attract a new and younger audience. More […]

Three Ways Your Platform Expands Your Business

April 14, 2016 | Vickie Sullivan | Leave a Comment

I talk to a lot of brilliant people about their platform. Their biggest struggle: how to find the best option that highlights their uniqueness but doesn’t limit their options. Everybody wants to stand out. But that fear of limiting their opportunities is really just a mental barrier. Here’s are three ways your best platform expands […]

A New Trend In Incentive Meetings You Need to Pay Attention To

April 12, 2016 | Vickie Sullivan | Leave a Comment

Back in the good ol’ days of professional speaking, presentations at incentive meetings were considered working vacations. You would present for a couple of hours and then spend a week in a five-star paradise. A lot has happened since the 90s, so this article on incentive trends caught my attention. The biggest finding: thanks to […]

How Do You Measure Your Content Marketing?

April 07, 2016 | Vickie Sullivan | Leave a Comment

In my last post, Two Ways Technology Changes Influence Marketing, I gave y’all a heads up about new expectations. In a stroke of good timing, along comes Bizible’s ebook on collecting and measuring engagement metrics: B2B Marketing Attribution 101. The biggest aha from it: most clients interact with us 35 times before making a decision. […]

Two Ways Technology Changes Influence Marketing

April 05, 2016 | Vickie Sullivan | Leave a Comment

Heads up: Influence is being redefined by the popularity of matchmaking platforms. Enter Exhibit A: software company TapInfluence. The brainchild of software engineer Rustin Banks, the company connects and manages relationships between online personalities and major companies who want to scale their word-of-mouth efforts. This Venture Beat article has a great inside scoop on what […]

Two Things that Create a Compelling Platform

March 31, 2016 | Vickie Sullivan | Leave a Comment

Like most big buzzy words, platform is bandied about by many people in the thought leadership space. Publishers only want authors who have a “platform.” Web designers wax eloquently about creating the best platform for their clients. For influencers both in the B2B space and in mass markets, here’s my definition of a platform: it’s […]