Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

The Future of Fame

September 18, 2014 | Vickie Sullivan | Leave a Comment

For a peek into the future of thought leadership, let’s check into what the next generation (or two) is up to.  To help us out, Fast Company goes to VidCom, the huge conference for video bloggers everywhere.  Think:  Justin Beiber fans take over YouTube. Best quote was from co-founder Hank Green:  ”…I don’t know what… Read More »

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What Happens When Rants Are Recorded

September 16, 2014 | Vickie Sullivan | Leave a Comment

Have you ever had one of those conversations with a colleague and you both just start raving about the industry?  Well, that’s kinda what happened when Mike McLaughlin and I got together the other day to talk about how consultants can become thought leaders. His last question — what would you really like to tell… Read More »

Two Things Every Brilliant Bio Has

September 11, 2014 | Vickie Sullivan | Leave a Comment

Every thought leader has a story that is compelling. Who we are and why we do what we do create fascination for our cause. It’s the tipping point. And that first sentence of your bio is a deal breaker. It sets the stage for all of your accomplishments and kudos. Here are two things that… Read More »

How Thought Leaders Take Control of the Conversation

September 09, 2014 | Vickie Sullivan | Leave a Comment

I’ve preached for years about how sought-after thought leaders (and their companies) redefine the journey of their community travels. This strategy+business article is a great example of that redefining in action. This article outlines how automotive giant Honda fixes a big problem found very late in the manufacturing process. The best part: showing the messiness… Read More »

How Thought Leaders Can Up Their Game

September 04, 2014 | Vickie Sullivan | Leave a Comment

A former journalism graduate, I’m always fascinated by how quickly media coverage evolves.  It’s not a surprise that this new effort from MIT’s media lab caught my eye. The upshot: they are combining news coverage of world events with contextual information about the region and the players involved. Let’s drill down on this innovation for… Read More »

The Demographic Trend You Care About

September 02, 2014 | Vickie Sullivan | Leave a Comment

Whether you work in the corporate or mass market, you will work with the Millennial generation.  This handy report about this generation has great insights.  My favorite findings: The impact of Hispanic culture on this generation.  Yes, they are the most diverse.  A majority of Hispanic Millennials were also born here; almost 25% of this… Read More »

Sponsorship Spending

August 28, 2014 | Vickie Sullivan | Leave a Comment

Given that many of us love to work with sponsors to pay for speaking fees and other collaborations, this report from industry giant IEG deserves our attention.  The upshot:  103 US-based companies spent more than $15B on partnerships last year.  (Note:  the original figure quoted in the report — $15M — is a typo.) Don’t… Read More »

Using Chaos To Our Advantage

August 26, 2014 | Vickie Sullivan | Leave a Comment

Yes, the world is more complex and volatile now. And most of it is deliberate according to this summer article from Strategy+Business. The upshot: between 2010 and 2013, “transformational deals”, those mergers that open up new markets, increased 15%. At the same time, the easier “absorption deals”, those acquisitions that complement current operations, declined 11%.… Read More »

Latest Speaker Selection Stats

August 21, 2014 | Vickie Sullivan | Leave a Comment

Speaker selection remains a mystery most of the time. These summer stats from Successful Meetings Magazine regarding how speakers are chosen shine just a little light.  My favorite findings: Yes, the $20k speaker budget still exists for 16% of corporate and 21% of association respondents. Key unanswered question: for one speaker or for all speakers?… Read More »

When “I Don’t Know” Is The Best Answer

August 19, 2014 | Vickie Sullivan | Leave a Comment

I am blessed with people who inquire about my services. My high-class problem:  I rarely know what they need from me. So I do the obvious thing:  I ask. Many conversations go something like this: Me: Hi! Thanks so much for reaching out. I would love to hear more about your vision. I’ve checked out… Read More »