Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

How Millennials Redefine Buyer Experience

September 22, 2016 | Vickie Sullivan | Leave a Comment

I get a lot of calls that go something like this: I’m getting plenty of comments and likes on my social media posts, but they are not converting into qualified leads and sales conversations. My first response: You are not alone. According to a recent Gallup article, Brands Aren’t Winning Millennial Consumers, only 25% of […]

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3 Lessons for Your Thought Leadership Journey

September 20, 2016 | Vickie Sullivan | Leave a Comment

By the time you read this, I will be back home from an epic summer road trip to New England. To say it was fun is an understatement. In the midst of RV trips, family visits and lobster rolls, I also learned lessons that apply to business. What I will do differently now: 1. Check my […]

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How to Brag Without Looking Like an Idiot

September 15, 2016 | Vickie Sullivan | Leave a Comment

What I love so much about social media: You see thought leader branding in action. I’m fascinated by how we promote ourselves. Some tactics work, and some have a silent backlash no one talks about. Until now. One tactic that falls into the latter category: a photo of yourself doing something cool while saying how […]

Filed Under: Branding,Trends

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Barnes & Noble to Sell Self-published Books

September 13, 2016 | Vickie Sullivan | Leave a Comment

As many of you already know, Barnes & Noble is opening the door to sell self-published books. They are making this move in response to the 500-pound gorilla that is Amazon. Competition can be a beautiful thing. As this post by Thad McIlroy notes, the devil is in the details. This distribution deal is only […]

Your Best Response when Disrupted By Low-Cost Competitors

September 08, 2016 | Vickie Sullivan | Leave a Comment

Many thought leaders in the speaking space have felt the pain of being disrupted by low-cost competitors. Think about it: How many times have you heard the ol’ “Well, this year we’re using internal speakers/free speakers …” Let’s face it: We’re not the only industry facing nimble competitors who are undercutting our price. According to […]

2 Lessons I Learned from a Recent Marketing Promotion

August 31, 2016 | Vickie Sullivan | Leave a Comment

Many thanks for those who participated in my Fourth of July giveaway. It makes my heart sing to help you get your brilliance out there. I also learn so much from the experience. Two big aha’s: Most of the orders came after the heads-up email that the promotion ends in 48 hours. Folks like to […]

The #1 Mistake Thought Leaders Make with Branding

August 29, 2016 | Vickie Sullivan | Leave a Comment

Good news for thought leaders: You have plenty of help to find your best brand. Swing a stick, and you’ll find 20 people to help you identify and articulate your brand. (And yep, I’m one of them.) This is why I can spot silliness at 50 paces. I know the tricks of the trade. And […]

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3 Things Buyers Want to Know About Your Speaking

August 24, 2016 | Vickie Sullivan | Leave a Comment

Many thought leaders have a speaking section on their website. In this crowded market, it’s not enough to just list your topics and audience testimonials. Here are three key messages buyers need to know about your speaking: 1. Be specific about where you fit. Identify what conference themes and audiences will most benefit from your programs. […]

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The Latest Trends in Content Marketing

August 22, 2016 | Vickie Sullivan | Leave a Comment

Because we use content to market our thought leadership, it behooves us to pay attention to the trends. What I like about the latest study from Ascend2: The majority of respondents come from the B2B field and most are directing the action. Trends we should care about: • Increasing web traffic is no longer enough. […]