Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

What’s Next For Stories That Brand

March 03, 2015 | Vickie Sullivan | Leave a Comment

Many speakers and thought leaders use stories to market, teach, and sell. So what’s next? Immersion into fictional worlds according to this provoking article from Strategy + Business. Don’t roll your eyes just yet. This is engagement on steroids. We can learn something from the big dawgs in fashion, entertainment, and retail. Why we need […]

Chaos Brings Opportunity

February 26, 2015 | Vickie Sullivan | Leave a Comment

Many of us thought leaders want the lucrative contracts larger organizations can provide. This Bersin article on HR trends can not only show the disruptions ahead, but also the opportunities. The good news: Engagement and leadership development are front burner issues. Data suggests that the market for top talent is polarized: many companies have highly […]

Strategy Drives Growth

February 24, 2015 | Vickie Sullivan | Leave a Comment

In a previous post, I drilled down on how self-made billionaires approach risk. Let’s go to a real-life example of that dynamic in action. Enter one Steve Bedwell. Started out as a popular doctor in a UK teaching hospital. Left that and became a magician, good enough to teach others. Branched out into the speaking […]

SEO Realities For Content Marketing

February 19, 2015 | Vickie Sullivan | Leave a Comment

For non-techies like me, Search Engine Optimization (SEO) feels like an exercise in futility. Just when I think I’ve learned enough to be dangerous, the game changes. Exhibit A: this Hubspot report on the big changes and what to do now. The best news for us content marketers: Content trumps links. Yes, the latter is […]

When to Jump Into a New Market

February 17, 2015 | Vickie Sullivan | Leave a Comment

I have a lot of respect for self-made folks. Those who look at the world and see nothing but opportunities. This fabulous article from Strategy + Business combines analysis with stories about self-made billionaires and how they are different from the rest of us. Sure, many business owners may not want to lead large organizations. […]

Why It’s Gonna Get Harder to Get Your Speaking Fees in 2015

February 12, 2015 | Vickie Sullivan | Leave a Comment

For thought leaders who want high-fee speaking engagements, get ready for some headwinds. According to this Successful Meetings article, outside forces are impacting meeting budgets. Pay attention to these two trends: Hotels are going rogue. They are just saying no to last-minute meetings, set dates and other requests. Buyers are bracing for tough negotiating ahead […]

Filed Under: Speaking

Tagged With: ,, , , ,

Branding Products vs Services

February 10, 2015 | Vickie Sullivan | Leave a Comment

Many businesses sell both products and services. A key strategic brand question: is the positioning process the same or different? Short answer to this question: same tools, different uses. Products are a tangible thing. People can see what they are getting. So the branding is a story about what this “thing” is and can do. […]

Filed Under: Branding

Tagged With: ,, , ,

Why Famous Folks Are Not Always Rich

February 05, 2015 | Vickie Sullivan | Leave a Comment

Many thought leaders want the spotlight to get their perspective “out there”. Thinking that attention will always translate into lucrative opportunities. Not so fast. There are a lot of well known and talented folks who are plugging away beneath their potential. And the #1 reason why was the topic in my recent media interview with […]

What Compelling Content Looks Like Now

February 03, 2015 | Vickie Sullivan | Leave a Comment

Content marketing has become an arms race with articles, tools, and videos flooding the market.  How do you standout in a vast sea of insights? One idea:  pull back the curtain.  Veteran board member Penny Herscher goes beyond the standard “get more women in the boardroom” message by diving into the gritty details of her […]

What Leadership On The Front Lines Looks Like

January 29, 2015 | Vickie Sullivan | Leave a Comment

I do a lot of research and analysis, so I looked forward to taking a break one Wednesday afternoon last month. Instead, I learned more than I have in a week. At my husband’s retirement party, I heard a lot of stories about the good ol’ days. In the laughter and heartfelt tributes, I also […]