Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

Are You Getting Enough Incoming Inquiries?

February 23, 2017 | Vickie Sullivan | Leave a Comment

Have you ever wondered why after the time and effort you put in for SEO and online marketing, you still feel like you haven’t made any money? You did what others suggested, and you get the traffic and the incoming inquiries. So, where’s the revenue? According to internet marketing agency Straight North, one reason is […]

Filed Under: Sales

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New Revenue Stream for Thought Leaders?

February 21, 2017 | Vickie Sullivan | Leave a Comment

Thought leadership has been about awareness, positioning and using our brilliance to get clients. According to some interesting stats from a recent Forbes article, though, we’re leaving money on the table. Influencer marketing is about to hit critical mass. When reading the article, move past the examples and the mass market focus. Key quote: “To […]

Filed Under: Branding,Market Strategy

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Thought Leadership In an ADD World

February 16, 2017 | Vickie Sullivan | Leave a Comment

In this crazy marketplace where everyone is shouting at once, how do you get attention? McKinsey’s CEO Guide to Customer Experience has some great examples. Go beyond the subject matter, and pay attention to these two things: 1. They went beyond reporting data and recommendations to create a framework. Check out the focal point: journeys […]

Love In Action

February 14, 2017 | Vickie Sullivan | Leave a Comment

Today is Valentine’s Day, a time where romance is center stage. As I reflect on my 30th anniversary serving thought leaders, I see love in a broader view. My best example of love in action: • It’s February 1987. I just left the political field, not knowing what to do next. On a whim, I […]

Filed Under: Market Strategy

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Play a Big Role In this Meeting Trend

February 09, 2017 | Vickie Sullivan | Leave a Comment

OK, one more predictions article and then I promise I’ll be done. This Successful Meetings article on trends in the convention business has new ways for thought leaders who speak to increase their value. Pay attention to these findings: • Speaking is going local. One expert noted that convention and visitor bureaus (CVB) are great […]

Filed Under: Speaking,Trends

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Big Changes Ahead for Big Organizations (and How You Can Benefit from Them)

February 07, 2017 | Vickie Sullivan | Leave a Comment

Yes, we live in a digital world. But how do those changes play out in larger organizations? Where are the opportunities? This fabulous 2017 predictions report from Josh Bersin (yes, I’m a fan!) on upcoming upheavals has some great insights. (Note: Registration required to download the report.) My favorites: • The workforce structure is scattered. […]

To win the deal, adapt your solutions to meet buyer needs

February 02, 2017 | Vickie Sullivan | Leave a Comment

Now that we’ve been into full-throttle implementation mode for a month, let’s slow down and ask ourselves: How’s our close ratio? If you’re not getting the deals you want, this top strategy + business article from last fall (10 Principles of Customer Strategy) has a few clues about customer strategy. Their key finding: Knowing your […]

Filed Under: Sales

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How to Disrupt Your Industry

January 31, 2017 | Vickie Sullivan | Leave a Comment

Yes, we are in a disruptive phase right now. So, the key is not when to react, but how to navigate the changes. A compelling story about owning disruption is a Fast Company article about the meteoric rise of Hollywood agents Patrick Whitesell and Ari Emanuel. Two things you can learn from it: 1. Own […]

Experiential Meetings Increase: How Professional Speakers Can Adapt and Win More Gigs

January 26, 2017 | Vickie Sullivan | Leave a Comment

We’ve heard about experiential meetings and events for years now. But a recent Meetings & Conventions article, “The Well-Branded Event: Creating a Customized Experience with Maximum Impact,” gives both big picture and practical advice for planners. Here’s why we care: Experiential meeting design will be huge in 2017, and prospective speakers who play off this […]

Filed Under: Speaking

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How to Balance Reality with Hope

January 24, 2017 | Vickie Sullivan | Leave a Comment

Well, here in the U.S. we now have a new President. Some folks are celebrating. Some are worried sick. Many of us talk to buyers who don’t have all the answers. They are concerned about what lies ahead. As thought leaders, we can balance reality with hope. A recent Fortune article—written as a letter by […]