Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

The Latest Trends in Content Marketing

August 22, 2016 | Vickie Sullivan | Leave a Comment

Because we use content to market our thought leadership, it behooves us to pay attention to the trends. What I like about the latest study from Ascend2: The majority of respondents come from the B2B field and most are directing the action. Trends we should care about: • Increasing web traffic is no longer enough. […]

How to Get Instant Buy-in from Clients

August 18, 2016 | Vickie Sullivan | Leave a Comment

Red alert: Personal story ahead. I got tired of working in the dark after sunset, so I finally broke down and installed a new lighting system for the office. Keep in mind that construction projects are not my favorite adventure. My approach was a combination of micro managing with frequent trips to the dark side. […]

Filed Under: Sales

Tagged With: ,,

One Great Way to Leverage Your Content

August 16, 2016 | Vickie Sullivan | Leave a Comment

Many of us have become content machines. We churn out brilliant insights day in and day out. The next step: leverage that content. A great example: This strategy + business article, The Two Types of High-Potential Talent, promotes a book about high potentials. First, check out the strategy around the angle. The article takes a […]

Filed Under: Content Marketing

Tagged With: ,,

This New Technology Will Impact How Speakers Engage Their Audiences

August 11, 2016 | Vickie Sullivan | Leave a Comment

Technology is changing event formats and how speakers interact with the audience. The newest player in the game is DoubleDutch’s Live Engagement Platform, which now changes the audience itself. This Successful Meetings article does a good job outlining the enhancements. New improvements include the ability for attendees to schedule one-on-one meetings, as well as an […]

Filed Under: Speaking

Tagged With: ,, ,

Is the Era of Promotion Over?

August 09, 2016 | Vickie Sullivan | Leave a Comment

A short trip to the dark side: According to this Fast Company article, the digital economy is poised for a major disruption. I can’t wait. (Yes, I’m being sarcastic.) The author, Douglas Rushkoff, makes a provocative point: If everything is free because it promotes something else, where’s the end of the line? Not only is […]

Professional Speakers: A Disruptive Trend Is Heading Your Way

August 04, 2016 | Vickie Sullivan | Leave a Comment

This just in: New college grads think they are better prepared than the managers who hire them. (Stop laughing.) Yep, this report from PayScale on the skills gap is a fascinating look at how grads can use certain skills to bump up their salary. Check out the chart of skills lacking in new grads. Zoom […]

Filed Under: Speaking

Tagged With: ,, ,

How a Brand Evolves

August 02, 2016 | Vickie Sullivan | Leave a Comment

Hubby and I have been a fan of Dilbert cartoons for years. So, I paid close attention to this article about Scott Adams’ views on the election. What I really discovered: how he has evolved his brand. Look past the politics and his insights in this fascinating Washington Post article. Two things we can borrow […]

Filed Under: Branding

Tagged With: ,,

How to Pick Your Best Ideas

July 28, 2016 | Vickie Sullivan | Leave a Comment

What I love about brilliant people: They have so many fabulous ideas. The problem with that, though: How can you pick out the most profitable option? What is worth spending months promoting? One word: benchmarks. A benchmark is a standard you use to measure or judge the quality of your ideas. I think of it […]

Filed Under: Market Strategy

Tagged With: ,,

Two Ways to Become ‘King of Your Category’

July 26, 2016 | Vickie Sullivan | Leave a Comment

Newsflash: Successful startup companies brand themselves differently than less successful companies. How they do that was uncovered in a fascinating study by Harvard Business School’s Rory McDonald. A Harvard Business School article about the study talks about the perks of being “king of the category.” It turns out brand awareness is just the beginning. When […]

Filed Under: Branding

Tagged With: ,, ,

Two Ways to Make Your Rant Epic

July 21, 2016 | Vickie Sullivan | Leave a Comment

Let’s take a look at an epic rant. Not a rant of mine, but from an insider who is no longer on the front lines. Thinkers50 member Umair Haque called the game on advertising in this Fast Company piece from April, “How To Think About The Future Of Marketing (And Everything Else).” As former director of […]

Filed Under: Experts

Tagged With: ,, ,