Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

How to Pick Your Best Ideas

July 28, 2016 | Vickie Sullivan | Leave a Comment

What I love about brilliant people: They have so many fabulous ideas. The problem with that, though: How can you pick out the most profitable option? What is worth spending months promoting? One word: benchmarks. A benchmark is a standard you use to measure or judge the quality of your ideas. I think of it […]

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Two Ways to Become ‘King of Your Category’

July 26, 2016 | Vickie Sullivan | Leave a Comment

Newsflash: Successful startup companies brand themselves differently than less successful companies. How they do that was uncovered in a fascinating study by Harvard Business School’s Rory McDonald. A Harvard Business School article about the study talks about the perks of being “king of the category.” It turns out brand awareness is just the beginning. When […]

Filed Under: Branding

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Two Ways to Make Your Rant Epic

July 21, 2016 | Vickie Sullivan | Leave a Comment

Let’s take a look at an epic rant. Not a rant of mine, but from an insider who is no longer on the front lines. Thinkers50 member Umair Haque called the game on advertising in this Fast Company piece from April, “How To Think About The Future Of Marketing (And Everything Else).” As former director of […]

Filed Under: Experts

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One Way to Own Your Movement

July 19, 2016 | Vickie Sullivan | Leave a Comment

Many thought leaders think if they put enough content out there, they will be known for what they stand for. The problem is most of people have the attention span of a toddler. A better option is to do what Farmcation does. As they say on their website, “Farmcation makes it easy to discover authentic […]

How to Introduce a New Idea

July 14, 2016 | Vickie Sullivan | Leave a Comment

A lot of thought leaders offer innovative ideas in their blog posts, social media, etc. Some get traction; many don’t. One reason why some don’t: the authors don’t include context about why we should change our perspective and consider something new. The most potent tool to create that base of understanding is a story, of […]

What to Do When You Outgrow Your Market

July 12, 2016 | Vickie Sullivan | Leave a Comment

It happens to all of us. Customers change, or we outgrow our customers. A recent Strategy + Business article—Has Your Strategy’s Shelf Life Expired?—lays out the problem nicely. I couldn’t have said it better. The examples in the article are large organizations, but for B2B firms, the author’s main point still stands: growing into new markets […]

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How to Be Honest Without Sounding Obnoxious

July 07, 2016 | Vickie Sullivan | Leave a Comment

I ran across an interesting debate on social media. What is the best way to tell the truth about a situation? I was deluged with client work at the time, so I didn’t chime in. But the question has stuck with me. Two schools of thought: 1. Be bold. If folks can’t suck it up, […]

Take the Chance

July 05, 2016 | Vickie Sullivan | Leave a Comment

Get a Free Market Strategy Product—Offer Ends July 22 We just had a three-day weekend here in the U.S., celebrating the freedoms we all enjoy. This is the time of year that I hide indoors (here in Phoenix, it’s “inside of an oven” hot) and reflect. Our freedoms here make us the land of opportunity. […]

When Good Thought Leadership Goes Bad

June 30, 2016 | Vickie Sullivan | Leave a Comment

Just when you thought it was safe—I joined forces again with colleague and fabulous person Patty Azar for her radio show The Magnificent Leader. As usual, it was a hoot! After a quick dance party to the promo music, we got right down to business to answer this question: How do brilliant people sabotage their […]

The Best. Birthday. Gifts. Ever.

June 28, 2016 | Vickie Sullivan | Leave a Comment

As you are reading this, I am gone. Out of the office, that is. I’m out doing my favorite things to celebrate my birthday. What I’ve learned over the years: time and attention are the best gifts you can give. What I’m paying attention to now: gratitude. Gratitude for the opportunities I’ve been given. For […]

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