Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

New Transformations In HR

October 30, 2014 | Vickie Sullivan | Leave a Comment

Many of us thought leaders in corporate have been taught to ignore, move around, and avoid Human Resources (HR) like the plague.  This research from Bersin by Deloitte WhatWorks program shows why this might not be a good idea anymore. The upshot:  HR organizations are expanding from their current service delivery models to a trusted… Read More »

How To Position Your Predictions

October 28, 2014 | Vickie Sullivan | Leave a Comment

We spend a lot of time trying to predict (or helping others predict) the next big thing.  So this Forbe’s interview with cool venture capitalist Dr. Carl Ledbetter shares some great ideas about what to do (and not say) the next time you talk about your vision of what’s coming next. My favorite tips: Don’t… Read More »

What Content Goes Viral

October 23, 2014 | Vickie Sullivan | Leave a Comment

Have you ever wondered why the most stupid thing gets the most attention on the Internet?  Me too.  That’s why I couldn’t stop reading this Hubspot article about how hyper-growth companies such as BuzzFeed and Upworthy get those followers.  My favorite findings: Emotional triggers.  Too many of us thought leaders bring out our research.  But… Read More »

Great Alternatives To White Papers

October 21, 2014 | Vickie Sullivan | Leave a Comment

Yes, the content marketing wars have raised the bar.  Even conservative markets have upped their game from the boring white papers by including bold graphics and concise copy. Here are two ideas to communicate your brilliance without being boring: Bryan Caplovitz at SpeakerMatch produced two videos to get his message out there.  What he does… Read More »

The One Thing Every Book Needs

October 16, 2014 | Vickie Sullivan | Leave a Comment

My last post used Marcia Reynold’s The Discomfort Zone as an example of how sought-after thought leaders use their content to navigate the dark side.  Let’s now drill down on the one tool she uses to increase engagement and book sales. This killer tactic is…drum roll, please…an assessment that measures the impact of our reactions… Read More »

What Thought Leaders Do With Their Content

October 14, 2014 | Vickie Sullivan | Leave a Comment

Many thought leaders say they are in the business of breakthroughs.  The logic here:  their ideas, their systems, their inspiring story will help people defy the odds.  Not so fast.  According to Marcia Reynolds, behind every breakthrough is a breakdown.  And facilitating that territory of resistance is what her book The Discomfort Zone is all… Read More »

How To Nurture The Unready

October 09, 2014 | Vickie Sullivan | Leave a Comment

This article from CMO Council’s Marketing Magnified™ has a great point:  ”qualified lead” is a big term that can mean many different things.  Confusing qualified leads and those qualified but unready to buy opens the door to wishful thinking taking the lead.  (That’s the #1 reason why we spend too much time on folks not… Read More »

Leadership Under A Microscope

October 07, 2014 | Vickie Sullivan | Leave a Comment

Heads up:  a buzzword is born.  ”Employment branding” is the perception of what it is like to work at a particular organization.  It’s the love child of the war for talent and tech disruptors such as Glassdoor, who gathers such insider info for those looking for the best places to work. This is the ripple… Read More »

How to Find New Opportunities

October 02, 2014 | Vickie Sullivan | Leave a Comment

Many thought leaders seem to travel in huge packs, competing head-to-head for the same projects from the same buyers.  Here’s an idea:  let’s use studies to uncover opportunities for us. Exhibit A:  this Gallup research on education and the economy.  Very interesting findings.  But let’s dig deeper and look at these discoveries from an opportunity… Read More »

How Thought Leaders Use Books to Justify Big Fees

September 30, 2014 | Vickie Sullivan | Leave a Comment

We all have bad days sometimes.  I was in the middle of gutting one out when the phone rang.  I thought, “What is it this time?”  My mood brightened when it was Kirk Dando on the other end of the line with good news. Kirk and I worked together twice.  Once on messaging his brilliance… Read More »

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