Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

How To Be A Supercompetitor

December 16, 2014 | Vickie Sullivan | Leave a Comment

Yes, the market is hyper competitive. Buyers have more options than budgets. But how we become more competitive is changing according to this Fall strategy+business article. The upshot: by focusing on what they do exceptionally well, these organizations reshape their entire industries. While the focus is on larger organizations, these ideas translate well into thought… Read More »

Big Opportunities for 2015

December 11, 2014 | Vickie Sullivan | Leave a Comment

Talent is getting a lot of talk in Corporate America these days. According to this Ernst & Young study, there are plenty of opportunities for a wide variety of thought leaders. Look past the international focus. The findings apply in our home country, too. My favorite findings: Employer brands will have a greater ROI in… Read More »

Three Things That Market Your Movement

December 09, 2014 | Vickie Sullivan | Leave a Comment

Thought leaders have known this for years: to differentiate yourself, you have to stand for more than selling your stuff. According to this Fast Company article, larger organizations have gotten the memo. Look past the big companies and product examples. Many B2B businesses are seen as commodities. Smaller players represent a bigger risk than the… Read More »

Why Thought Leaders Write The Wrong Books

December 04, 2014 | Vickie Sullivan | Leave a Comment

For many thought leaders, books are the best tool of the trade. Media loves books and, yes, the right book can open doors. The key word: the right book. Too many thought leaders write books that don’t go anywhere big. They keep the author in the “free promotion” speaker circuit which begets more free opportunities.… Read More »

Why Sleazy People Succeed

December 02, 2014 | Vickie Sullivan | Leave a Comment

Had a rip-roarin’ good time with Marcia Yudkin at her No Hype Summit. I love the angle: how to sell without being sleazy.  Yes, it is possible. Our conversation made me realize why the sleazy succeed. Here’s the sleaze system in three steps: First, they sell the dream. They tell you that you can do… Read More »

Gratitude On The Ground

November 27, 2014 | Vickie Sullivan | Leave a Comment

Between our big 20th wedding anniversary trip and going back to Harvard, the geek-in-chief and I are up for a quiet Thanksgiving dinner at home. We’ll go to our favorite restaurant and have the traditional dinner. (Yep, pumpkin pie will be the star.) And we’ll talk about how lucky we are. That we have our… Read More »

Buyer Mentality and the B2B Market

November 25, 2014 | Vickie Sullivan | Leave a Comment

Since the Great Recession, many of us have changed our relationship with shopping. This Fortune article gives facts and great analysis for what is going on out there. My favorite finding: in their desperation for sales, many retailers have trained buyers not to pay full price. Now there’s no going back. This dynamic is very… Read More »

The #1 Reason Why We Get The Wrong Help

November 20, 2014 | Vickie Sullivan | Leave a Comment

We were finishing up our work when the client said, “Oh, just one more thing. Take a look at what (insert other vendor) did.” What?! That wasn’t even mentioned during our scope of work conversation. It didn’t take too long, so I did it anyway. Why she inserted a third party into our work: she… Read More »

What Thought Leaders Give In Their Presentations

November 18, 2014 | Vickie Sullivan | Leave a Comment

As usual, 48 hours just evaporate when I’m at Harvard.  The Women’s Leadership Board meeting last week had a variety of speakers, from a brigadier general on leadership to a fellow doing a field study on gang rape during civil war.  Both had findings I didn’t expect. My new favorite speaker is Frances Frei. She came… Read More »

Big Disruptions Ahead for HR

November 13, 2014 | Vickie Sullivan | Leave a Comment

Like many industries, big tech is flooding HR (Human Resources) departments with new solutions. And you better believe that these disruptions will impact any training and development company. This brief from Josh Bersin of Bersin by Deloitte gives a great heads up we all need. The findings we care about most: Learning systems are becoming… Read More »