Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

How to Find New Opportunities

October 02, 2014 | Vickie Sullivan | Leave a Comment

Many thought leaders seem to travel in huge packs, competing head-to-head for the same projects from the same buyers.  Here’s an idea:  let’s use studies to uncover opportunities for us. Exhibit A:  this Gallup research on education and the economy.  Very interesting findings.  But let’s dig deeper and look at these discoveries from an opportunity… Read More »

How Thought Leaders Use Books to Justify Big Fees

September 30, 2014 | Vickie Sullivan | Leave a Comment

We all have bad days sometimes.  I was in the middle of gutting one out when the phone rang.  I thought, “What is it this time?”  My mood brightened when it was Kirk Dando on the other end of the line with good news. Kirk and I worked together twice.  Once on messaging his brilliance… Read More »

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What’s The Deal With Meeting Budgets?

September 25, 2014 | Vickie Sullivan | Leave a Comment

Because many of us speak as part of our thought leadership, it’s important to know what’s going on financially.  This summer report from Meeting Professionals International is not pretty. The good news:  virtual meetings are the rage, so there are plenty of opportunities to get our brilliance out there.  And more meetings are focused on… Read More »

Great Position of a Soft Message

September 23, 2014 | Vickie Sullivan | Leave a Comment

A lot of us thought leaders have what many buyers call “soft messages.”  In other words, our expertise lies in soft skills, such as human communications, treat folks with respect, etc.  The big strategic question:  how do you position your message to overcome the “this is just feel-good stuff” reaction? Enter this article about Robert… Read More »

The Future of Fame

September 18, 2014 | Vickie Sullivan | Leave a Comment

For a peek into the future of thought leadership, let’s check into what the next generation (or two) is up to.  To help us out, Fast Company goes to VidCom, the huge conference for video bloggers everywhere.  Think:  Justin Beiber fans take over YouTube. Best quote was from co-founder Hank Green:  ”…I don’t know what… Read More »

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What Happens When Rants Are Recorded

September 16, 2014 | Vickie Sullivan | Leave a Comment

Have you ever had one of those conversations with a colleague and you both just start raving about the industry?  Well, that’s kinda what happened when Mike McLaughlin and I got together the other day to talk about how consultants can become thought leaders. His last question — what would you really like to tell… Read More »

Two Things Every Brilliant Bio Has

September 11, 2014 | Vickie Sullivan | Leave a Comment

Every thought leader has a story that is compelling. Who we are and why we do what we do create fascination for our cause. It’s the tipping point. And that first sentence of your bio is a deal breaker. It sets the stage for all of your accomplishments and kudos. Here are two things that… Read More »

How Thought Leaders Take Control of the Conversation

September 09, 2014 | Vickie Sullivan | Leave a Comment

I’ve preached for years about how sought-after thought leaders (and their companies) redefine the journey of their community travels. This strategy+business article is a great example of that redefining in action. This article outlines how automotive giant Honda fixes a big problem found very late in the manufacturing process. The best part: showing the messiness… Read More »

How Thought Leaders Can Up Their Game

September 04, 2014 | Vickie Sullivan | Leave a Comment

A former journalism graduate, I’m always fascinated by how quickly media coverage evolves.  It’s not a surprise that this new effort from MIT’s media lab caught my eye. The upshot: they are combining news coverage of world events with contextual information about the region and the players involved. Let’s drill down on this innovation for… Read More »

The Demographic Trend You Care About

September 02, 2014 | Vickie Sullivan | Leave a Comment

Whether you work in the corporate or mass market, you will work with the Millennial generation.  This handy report about this generation has great insights.  My favorite findings: The impact of Hispanic culture on this generation.  Yes, they are the most diverse.  A majority of Hispanic Millennials were also born here; almost 25% of this… Read More »