Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

How These Meeting Trends Will Impact Your Speaking Opportunities

October 20, 2016 | Vickie Sullivan | Leave a Comment

A recent article from Meetings and Conventions outlines big changes for industry association events. You better believe these formats are coming to an association you belong to. Given the success reported here, it will be sooner than later. Key findings that impact speakers: • Cool people, cool stories: Buyers gravitated towards peers in a high-profile […]

Filed Under: Speaking

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Two Things the Best Thought Leaders Do (and Experts Don’t)

October 18, 2016 | Vickie Sullivan | Leave a Comment

A recent Strategy+Business article about subject matter experts (SMEs) has some great ideas for us thought leaders, too. I see a lot of similarities between SMEs going into leadership roles and smart people going down the sought-after thought leadership path. My favorite points: 1. The power of optics. Just like many experts, we thought leaders […]

What to Do with Biased Information

October 11, 2016 | Vickie Sullivan | Leave a Comment

In this crazy political time, a lot of information is pouring out for us voters to consider. And most of it comes with an agenda. We thought leaders are in the same boat. Our buyers are looking at our information (and everyone else’s) and trying to decide whether to dismiss it or keep reading. So, […]

Trainers: What Your Future Attendees Look Like Now

October 06, 2016 | Vickie Sullivan | Leave a Comment

I love to figure out what’s next. So, this Fast Company article about Generation Z quickly went into the “fun read at the end of the day” pile. Boy, was I wrong. I quickly saw this article from a different angle. If these Generation Z people are entering the workforce, they will also be in […]

Filed Under: Speaking

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Want to Be More Productive? Disrupt Your Routine

October 04, 2016 | Vickie Sullivan | Leave a Comment

The biggest impact of our epic summer road trip of 2016: I’m way more productive now. Not because I took a break (which was great), but because the trip blew up my day-to-day routines. When we are in the same environment day in and day out, bad habits creep in. What begins as one hour […]

Filed Under: Implementation

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How to Determine Where Your Market Is Heading

September 29, 2016 | Vickie Sullivan | Leave a Comment

If you ever want to see what’s hot and what’s not, just follow the money. This summer article from Strategy + Business goes beyond the “where the money is moving” trends by asking a bigger question “where is the money coming from?” The big aha: Money for online video was coming from other elements in […]

Key Skills Leaders Need Now

September 27, 2016 | Vickie Sullivan | Leave a Comment

A lot of experts out there use different words to say the same thing. As a result, the marketplace ignores the pretty words and pays attention to research. Perhaps that’s why a recent Training Magazine article goes beyond the analogies and highlights the Center for Creative Leadership’s (CCL) summer analysis on the six skills most […]

Filed Under: Experts

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How Millennials Redefine Buyer Experience

September 22, 2016 | Vickie Sullivan | Leave a Comment

I get a lot of calls that go something like this: I’m getting plenty of comments and likes on my social media posts, but they are not converting into qualified leads and sales conversations. My first response: You are not alone. According to a recent Gallup article, Brands Aren’t Winning Millennial Consumers, only 25% of […]

Filed Under: Market Strategy,Trends

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3 Lessons for Your Thought Leadership Journey

September 20, 2016 | Vickie Sullivan | Leave a Comment

By the time you read this, I will be back home from an epic summer road trip to New England. To say it was fun is an understatement. In the midst of RV trips, family visits and lobster rolls, I also learned lessons that apply to business. What I will do differently now: 1. Check my […]

Filed Under: Market Strategy

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