Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

What Abundance Looks Like Now

November 26, 2015 | Vickie Sullivan | Leave a Comment

Here in the U.S., we celebrate gratitude today. Surrounded by good food and family, we take stock and give thanks for our abundance. In my younger days, I used to measure abundance by what I had. What car I drove, where I lived. How many shoes I have in my closet. Looking back, I chuckle […]

Get Your Ideas Out There

November 24, 2015 | Vickie Sullivan | Leave a Comment

What’s the use of writing killer insights if no one sees it? That’s why this article about how SEO (search engine optimization) and content marketing can work together piqued my interest. Many of the ideas here have been covered before. And it was a relief to read that engaging ideas trump drivel based on the […]

One Thing Cool Thought Leaders Discuss That No One Else Does

November 19, 2015 | Vickie Sullivan | Leave a Comment

In this noisy marketplace, it’s hard to choose who to listen to. What many of us do: we ask ourselves “what can I do with this information right now?” and direct our attention accordingly. Here are two S+B articles that demonstrate the difference between thought leaders who get attention and people who just make a […]

How Your Past Springboards Your Future

November 17, 2015 | Vickie Sullivan | Leave a Comment

One of my favorite things to do is to help thought leaders craft their bio. Explaining who you are and what you do is far more strategic than most people realize. Yes, you have to be accurate. You also have to be compelling. You have to create a strong mental picture of your contribution. Sylvia […]

Speakers + Incentive Meetings

November 12, 2015 | Vickie Sullivan | Leave a Comment

My last post discussed why new speakers have a hard time breaking in. Let’s continue the conversation on speaking with new trends about a very lucrative market segment: financial and insurance incentive meetings. For the uninitiated, incentive meetings are getaways for those who met sales or other goals. Considered a working vacation by many speakers, […]

Why It’s Tough To Break Into Paid Speaking

November 10, 2015 | Vickie Sullivan | Leave a Comment

I get a lot of calls from folks who want more paid speaking engagements. The conversation goes something like this: “I’m getting rave reviews from speaking in XXX area, so I think I’m ready to increase my engagements from XXX to (triple that number). I also want to get paid more.” This online study from […]

The Real Power of Video

November 05, 2015 | Vickie Sullivan | Leave a Comment

Videos are a very popular content marketing tactic right now. I can understand why: for businesses based on personal brands, they are a great way to showcase our winning personality. Thanks to this recent study from Ascend2, we now have facts around the results videos generate in the B2B (business-to-business) markets. What I like about […]

Where to Find Hidden Opportunities

November 03, 2015 | Vickie Sullivan | Leave a Comment

Yes, I’m a research junkie. I like facts even if they have nothing to do with me or my life. Let’s call it morbid curiosity. What I love the most about research is finding opportunities hidden in the data. Behind every statistic is a market need saying, “hey, we’re throwing money at this.” Exhibit A: […]

Conferences, Speakers, and Social Media

October 29, 2015 | Vickie Sullivan | Leave a Comment

Yes, we all know that conferences use social media to support attendees and speakers are encouraged to participate. But this recent survey from Successful Meetings magazine has other insights that benefit speakers who have other revenue streams. Check out these two findings ripe with opportunities: Biggest challenge: getting attendees to participate, according to 68% of […]

Cool Way to Monetize Your Movement

October 27, 2015 | Vickie Sullivan | Leave a Comment

Talk about timing. In my last post, I recommended practical ideas linked to a broader message or platform. Here’s a great example touted in Fast Company that all of us can adapt. is all about the right fit. It acknowledges the importance of cultural fit in the world of work. But it goes beyond […]