Market Strategy for Thought Leaders
Vickie Sullivan's Color Commentary for High-Fee Experts
I have a soft spot in my heart for the weird and wonderful ideas that make me stop and think. So it’s no surprise that this spaghetti-on-the-wall Forbes article got my attention quick. While some of these practices can make you obnoxious (see item #1: pick fights; and #3: purposely offend), isn’t it a matter [...]
Filed Under: Experts,Market Segments,Market Strategy,Tips, Trends & Tirades Market Digest
Tagged With: ,consultants, Experts, Market Strategy, Marketing, positioning, Thought Leaders, Vickie Sullivan
Last week, I asked you to look past the message and diagnosis and see the pivot. Have fun? Good. Let’s do it again. This time, we’re going visual. Check out this infographic on the multi-faceted role of today’s marketer. Move past the message and look at how the idea is presented. Here’s what I see: [...]
Filed Under: Content Marketing,Experts,Market Segments,Market Strategy,Tips, Trends & Tirades Market Digest
Tagged With: ,consultants, Content Marketing, education, Experts, Market Strategy, Marketing, positioning, Thought Leaders, Vickie Sullivan
Heads up for a blinding flash of the obvious: online attendance in the conference and convention circuit is growing. But don’t let that stop you from digging deeper into the Digital Event Benchmark Report by Freeman and the Virtual Event Institute. There are some opportunities here for us experts to help with this transition. Some [...]
Filed Under: Experts,Market Segments,Market Strategy,Tips, Trends & Tirades Market Digest
Tagged With: ,consultants, events, Experts, Market Strategy, Marketing, positioning, promotion, Vickie Sullivan
The marketplace separates thought leaders from smart people by how we interpret our surroundings. The former makes bold predictions that tie a variety of dynamics together. The latter just says “hey, things are different now…have you noticed these things?”. Great example of going beyond the diagnosis is this Fast Company article plugging Present Shock by [...]
Filed Under: Content Marketing,Experts,Implementation,Market Strategy
Tagged With: ,Experts, Marketing, positioning, Thought Leaders, Vickie Sullivan
I have a new soul sister. She is business writer Sarah Johnson, whose work has appeared in heavyweight publications CFO and CIO. While we have never crossed paths, this blog post is a better-worded rant than I’ve given for years. The upshot: running a business and managing a household are two different things. My favorite [...]
Filed Under: Experts,Implementation,Market Strategy,Sales,Tips, Trends & Tirades Market Digest
Tagged With: ,Experts, Market Strategy, Marketing, positioning, Thought Leaders, Vickie Sullivan
Dove Soap has done it again. I remember raving about them years ago when they lifted the curtain on photoshopped fashion shoots. For those of us who wake up in a new world every day, Dove came out with another social experiment — a forensic artist drew composites based on the subject’s description and from [...]
Filed Under: Branding,Content Marketing,Experts,Implementation,Market Strategy,Sales,Tips, Trends & Tirades Market Digest
Tagged With: ,Branding, Content Marketing, conversations, education, Experts, Market Strategy, Marketing, positioning, promotion, Vickie Sullivan
Has this happened to you? Some poor soul bought into the hype and got royally ripped off buying “packages” from some scammer. By the time they call you, these folks are not only struggling but too broke to move forward. I am done with this silliness. Dan Janal was in the Internet trenches before I [...]
Filed Under: Branding,Experts,Market Strategy,Sales,Speaking,Tips, Trends & Tirades Market Digest
Tagged With: ,books, consultants, Experts, Market Strategy, Marketing, positioning, Thought Leaders, Vickie Sullivan
The convention season is in full swing this month, so it’s time to check out trends this year in the meeting space. Good news: Aberdeen Group predicts that corporate meeting/event spending will rise from 9% to 20% of the budget in the next two years. Just in time for increases in travel costs. Drilling down, [...]
Filed Under: Experts,Implementation,Market Segments,Market Strategy,Speaking,Tips, Trends & Tirades Market Digest,Trends
Tagged With: ,Experts, Market Strategy, Marketing, meetings, positioning, Speaking, Thought Leaders, trends, Vickie Sullivan
Maybe it’s because I was in the throes of redesigning my site, but I found myself in conversation with many thought leaders doing the same thing. The question that keeps coming up: how can I have a great website that can also be found? This article has some good ideas about how to have a [...]
Filed Under: Branding,Content Marketing,Experts,Implementation,Market Strategy,Tips, Trends & Tirades Market Digest
Tagged With: ,Branding, Content Marketing, Experts, Market Strategy, Marketing, positioning, Thought Leaders, Vickie Sullivan
As meetings were canceled by the droves during the Great Recession, many experts looked around and said, “hey, I think I’ll be a consultant”. This study by M Squared Consulting (who creates an army of implementers) gets inside the minds of these lone wolfs working as subcontractors. My favorite findings: A majority — 28% — [...]
Filed Under: Experts,Market Segments,Market Strategy,Tips, Trends & Tirades Market Digest
Tagged With: ,consultants, economy, Experts, Market Strategy, Marketing, positioning, Thought Leaders, Vickie Sullivan