Vickie Sullivan

Market Strategy for Thought Leaders

Tips, Trends & Tirades. ®

Vickie Sullivan's Color Commentary for High-Fee Experts

The Demographic Trend You Care About

September 02, 2014 | Vickie Sullivan | Leave a Comment

Whether you work in the corporate or mass market, you will work with the Millennial generation.  This handy report about this generation has great insights.  My favorite findings: The impact of Hispanic culture on this generation.  Yes, they are the most diverse.  A majority of Hispanic Millennials were also born here; almost 25% of this… Read More »

Sponsorship Spending

August 28, 2014 | Vickie Sullivan | Leave a Comment

Given that many of us love to work with sponsors to pay for speaking fees and other collaborations, this report from industry giant IEG deserves our attention.  The upshot:  103 US-based companies spent more than $15B on partnerships last year.  (Note:  the original figure quoted in the report — $15M — is a typo.) Don’t… Read More »

Using Chaos To Our Advantage

August 26, 2014 | Vickie Sullivan | Leave a Comment

Yes, the world is more complex and volatile now. And most of it is deliberate according to this summer article from Strategy+Business. The upshot: between 2010 and 2013, “transformational deals”, those mergers that open up new markets, increased 15%. At the same time, the easier “absorption deals”, those acquisitions that complement current operations, declined 11%.… Read More »

Latest Speaker Selection Stats

August 21, 2014 | Vickie Sullivan | Leave a Comment

Speaker selection remains a mystery most of the time. These summer stats from Successful Meetings Magazine regarding how speakers are chosen shine just a little light.  My favorite findings: Yes, the $20k speaker budget still exists for 16% of corporate and 21% of association respondents. Key unanswered question: for one speaker or for all speakers?… Read More »

When “I Don’t Know” Is The Best Answer

August 19, 2014 | Vickie Sullivan | Leave a Comment

I am blessed with people who inquire about my services. My high-class problem:  I rarely know what they need from me. So I do the obvious thing:  I ask. Many conversations go something like this: Me: Hi! Thanks so much for reaching out. I would love to hear more about your vision. I’ve checked out… Read More »

Your Best Brand Story

August 14, 2014 | Vickie Sullivan | Leave a Comment

In this age of strategic storytelling, one thing gets lost in the shuffle:  strategy.  This happens a lot not only in sales conversations and in content marketing, but also in communicating who we are and why we are here. Let’s fix that now. Here is my dead-on favorite infographic for telling great stories.  Scroll down… Read More »

B2B Marketing Trends That Change the Game

August 12, 2014 | Vickie Sullivan | Leave a Comment

Getting great content out there to build our community is the name of the B2B marketing game. And this Entrepreneur post outlines these trends that will overhaul how we implement this effort. The upshot: Gone are the days that we can put our latest musings up for free and everyone sees it. We now need… Read More »

The Social Media Game

August 07, 2014 | Vickie Sullivan | Leave a Comment

Now that the entire free world is on social media, let’s step back and check out what really works. This study has interesting findings that are great reasons to examine our strategy. My favorite findings are the most counterintuitive: Our biggest advocates have the fewest followers. Written content trumps visual. Benchmarks on social engagement. If… Read More »

Interviewing Authors

July 31, 2014 | Vickie Sullivan | Leave a Comment

Had a stone-cold blast in this interview with good friend Tim Knox of Interviewing Authors. Tim is an author, serial entrepreneur and internet marketer who knows what it takes to sell a bunch of books. You could write the best book in the world, but if you lack the ability to get your book “out… Read More »