Resources  >> Book Promotion That Really Works

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 08, 2016

Book Promotion That Really Works

Book promotion example

You finally finished writing that book, and it’s off to the publisher! Relax, do a happy dance—and then focus on your next step: your promotion plan to launch that baby.

Too many of people build the traditional website or develop a special “here’s my book” section on their site. In this crowded market, though, that doesn’t cut it anymore. Now you need to link your book to a larger movement that includes tools such as research, infographics, and quizzes.

A great example of a book that has a strong book launch strategy is Strategy that Works published by Harvard Business Review Press. PricewaterhouseCoopers (PwC) takes full advantage of the authors’ research with this high-production promotional website. Yes, the typical “wow this is great” testimonials are there. But you also have two attention-getting pieces many authors don’t use:


Related: 3 Strategies That Turn Your Book Into a Revenue Machine


  1. A five-minute free quiz that helps leaders diagnose their strategy situation. This personalizes the relationship and builds a specific business case for the idea. Readers now have a new lens through which to read the book.
  2. Informational and inspirational decks. The first slide deck uses the research to frame the problem. The key message here: hey, you are not alone here. A lot of smart people don’t get this right either. The next slide deck gives detailed explanations of their five-point solution. The authors put that out there so the reader can decide if they agree on the approach.

Bottom line: your book is only as good as the promotion behind it. This is how the big consulting firms try to cut the business book clutter. Use this example as a benchmark.


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Comments:

  • Author : Vickie Sullivan

    Published: 2016-03-08 09:32:08

    I agree Bonni -- it is crazy. While I am not an expert in promoting children's books, I do think this is in response to the flood of titles coming in every year. So if your genre is competitive, I would think that a mere website might be inadequate. Thanks for commenting!

  • Author : Bonni Evans

    Published: 2016-03-08 07:52:10

    What if it's a kid's book? Seriously!

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.