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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 12, 2012

Brand Bingo

As we enter 2012 with new vigor, it’s tempting to look around and see what you can revamp.  Branding usually is on the short list. But not so fast.  A band makeover can be expensive and time consuming.  The key question:  do you really need to overhaul or simply refine and redirect your brand?

This Fast Company article from last Fall has five questions that we experts can easily adapt to our own situation.  Yes, the article uses big-company retail examples, but look past that.  Ask yourself:  are the new benchmarks that refine thought leaders on your side?  Do you need to move your brand to a new segment or is there more growth where you are at?

Asking these questions first will not only help you decide on moving forward.  You can also clarify what you want your new brand to do.  Here’s the article and five questions.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.