Resources  >> Brands (and bands) That Rock

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 05, 2013

Brands (and bands) That Rock

Whew!  Still reeling from the Rock Legends cruise I went on last month.  The music started at 10 AM and didn’t stop until 3 AM.  For four nights.  (And, no, I didn’t make all the concerts.  A girl’s gotta have her beauty rest.)

Over 20 bands were there from my childhood playlist:  38 Special, Foreigner, Bachman & Turner, Kansas, as well as the next generation, such as Devon Allman (Greg’s son).

What I saw while rockin’ out:  how many roads talent can take.  Example:  Paul Rodgers, lead singer of Bad Company.   Has been in the business since the 60s.  Started out with the band Free, where the hit “All Right Now” was born in 1970.  Every band — Bad Company, The Firm (with lead guitarist Jimmy Page from Led Zeppelin), and then his solo career — was successful because he brought one thing to each project.  That multi-octave voice.  If you knew Paul Rodgers was involved, you knew what you were going to get.  Each and every time.

The most successful thought leaders are the same way — they come together with different people on different projects.  What they bring is that one thing the market knows them for.  That one thing the market can depend on.

Question:  what is your one thing?  And…do you bring that in full force with every project?


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.