About Vickie Sullivan
Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.
Written by: Vickie Sullivan | June 02, 2009
Business case for experts
Heads up workplace experts: looking for ammunition for all your “culture” strategies? Start tracking Enterprise Engagement Alliance (EEA), companies and associations joining forces to promote engagement in business as a strategic asset. Gallup’s latest research launched the opening luncheon in mid-May where they discussed “Human Sigma,” measuring the impact of engaged employees interacting with customers.
Their website www.EnterpriseEngagement.org is slated to be up this month, so stay tuned. I think this group of heavy hitters will come out with some fascinating research not only for the incentive markets, but also for workplace/culture experts.