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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 16, 2009

Buyer’s motivation explained

The key point from Tuesday’s Here’s the Deal call on low-fee markets: there’s plenty of gold if you understand the buyers motivation. Example: The burgeoning do-it-yourself market. When times are tough, the tough dig in and figure out how to make the new reality work.

The big mistake most experts make: assuming these folks are cheap. The truth: they are just as committed as the big-budget folks. These life-long learners just want to figure it out on their own. And they are willing to invest in your help; just in smaller (and multiple) doses. The key question: does your expertise fit their mindset? Check out the pros and cons. The mp3 file is now available: http://www.sullivanspeaker.com/HTDbranding.htm


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.