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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 30, 2009

Cancellation forces association bankruptcy

Whoa. I knew many associations were having a tough time, but this is tragic. The National Child Support Enforcement Association has filed for Chapter 11 due to frozen travel budgets for many of their members. The biggest debt is to a hotel for canceling their annual convention this summer, an event that brings in almost 60 percent of their yearly operating budget. Their strategy now: webinars. Associations are getting very creative, so that means more opportunities for us to play. Remember, price your deals based on the relationship, not just a speech or webinar. The more attendees you bring to the party, the more valuable you are.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.