Resources  >> Change management for the masses

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 26, 2009

Change management for the masses

Heads up change management experts: you still have work to do. New research from Right Management finds that thirty-one percent of employees are not able to adapt to changes at work. Not good for job effectiveness. So what is it? Are companies not getting the help they need or is the help they get not working?

My take: the best change messages are not reaching the masses. They’re stuck in the ivory towers of exec development, where big budgets (and therefore most experts) reside. Experts who can create experiences (such as games) that help the troops engage and embrace change will be in demand for years to come. How to do that? Redefine the obstacles to change then get out of the classroom and into real life situations. Create experiences that show how to assess and then act. Then…watch those zeros pile up in your bank account.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.