Resources  >> Clients Are Not Guinea Pigs

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 14, 2010

Clients Are Not Guinea Pigs

Ya know what I like about the Internet?  It’s one great big laboratory.  You can test all sorts of ideas and see what happens.  I see a lot of that right now:  just throw something up there and see what happens.

Now, I’m all for experimenting with the format and scope of your offerings.  But as an overall brand strategy?  I have a name for that kind of approach:  “fools with tools”.  Also known as “please give me money and be my guinea pig”.  Click here for more on why we do silly things like that on my latest video rant.

Marketing with social media and other sources are handy ways to get out there — but we have to use them correctly.  I drill down on some unique strategies on the October 19th call of the Extreme Mini Makeover series.  Click here to join us.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.