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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 15, 2012

Coaching As Retention Tool

Last week, I posted about employee confidence and concerns about the mass exodus to greener pastures.  Well, when it rains it pours, as another study published around the same time explores what employers plan on doing to keep their top talent.

According to coaching/consulting firm OI Partners, 90% of those companies surveyed report concern for losing high-potential (read:  future leaders) and…to my surprise…72% are worried about losing front-line workers who work directly with customers.  Translation:  skilled workers at all levels are becoming a premium asset.

Sure, they will pay more.  And…they are also including coaching as a perk for future leaders.  My thinking:  now might be a good time to look at online solutions for front-line folks.  How can you turn your content into quizzes, role plays, anything experiential?  I see some huge potential here for companies that don’t have the resources to do this on their own.

Here’s a press release with more details on the study.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.