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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 26, 2011

Coming to a Kindle Near You

Red alert:  Kindle ebooks market is about to get a whole lot more crowded.  And not with the good stuff.  Somebody got the bright idea to compile information already in the public domain and sell it as a 99 cent ebook on Kindle.  There are even learning systems out there (one for a whopping $27) to tell you step-by-step how to flood the market with these crappy Kindle books.  The business model:  the more stuff you throw at the Kindle wall, the more you can nickel-and-dime your way to success.  I don’t know whether to laugh or get mad.

Ordinarily, I would ignore these shenanigans but want to give you a heads up.  Why do you care?  Two reasons:  first, will the volume of 99 cent books drive down the price?  And, if so, how low can legitimate experts go?  And, second…buyers tend to paint with a very wide brush.  If spam books take over a particular segment — business growth, for example — will legitimate content be seen as the same thing at first glance?  It will be interesting to see how Amazon deals with these content farmers.

Bottom line:  spammers tend to bring the channel down with them (Exhibit A:  email marketing).  So we will have to work even harder on branding and promotion.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.