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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 21, 2013

Compare and Contrast

Last week, I asked you to look past the message and diagnosis and see the pivot.  Have fun?  Good.  Let’s do it again.

This time, we’re going visual.  Check out this infographic on the multi-faceted role of today’s marketer.

Move past the message and look at how the idea is presented.  Here’s what I see:

  • The set up:  news flash, we just can’t be creative anymore
  • The story:  why we can’t just be creative anymore
  • What our role looks like now:  the balance

What I like about “compare and contrast” infographics:  you can stay at 30,000 feet like this one or you can drill down into the deeper differences.  The key is that the changes can be seen at a glance.  And that provides instant education.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.