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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 05, 2015

Competing With An Industry Giant

Many small and medium-sized businesses compete with larger players. It looks daunting, especially if the big dawgs can offer a lower price. But this Strategy + Business article suggests that the underdogs have more power than they know.

The key: positioning yourself as the underdog is better than ignoring the larger competitor.

Yes, the examples are from the B2C markets. Go past the details. Ask yourself: how do I translate my smaller size to the client experience? What am I willing to do that the big dawgs can’t?

It’s human nature to root for the underdog. Let’s take full advantage of that.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.