Written by: Vickie Sullivan | May 05, 2015
Competing With An Industry Giant
Many small and medium-sized businesses compete with larger players. It looks daunting, especially if the big dawgs can offer a lower price. But this Strategy + Business article suggests that the underdogs have more power than they know.
The key: positioning yourself as the underdog is better than ignoring the larger competitor.
Yes, the examples are from the B2C markets. Go past the details. Ask yourself: how do I translate my smaller size to the client experience? What am I willing to do that the big dawgs can’t?
It’s human nature to root for the underdog. Let’s take full advantage of that.
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