Resources  >> Conferences, Speakers, and Social Media

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 29, 2015

Conferences, Speakers, and Social Media

Yes, we all know that conferences use social media to support attendees and speakers are encouraged to participate. But this recent survey from Successful Meetings magazine has other insights that benefit speakers who have other revenue streams.

Check out these two findings ripe with opportunities:

  • Biggest challenge: getting attendees to participate, according to 68% of respondents. (Duh.) But check out challenge #2 at 56% — figuring out how to use social media to enhance the event experience. As a speaker who interacts with the audience (and who doesn’t nowadays), if you had a campaign to help out with the experience, think that would justify your fee? Would that position you beyond being a vendor into “partnership” territory? Let’s share a few ideas and see what happens.

 

Related: How Opportunities Come to You

  • As with most new things, very few organizations (15%) have a social media strategy. Only 53% have an informal strategy and a whopping 39% have no strategy at all. If your expertise is marketing and social media, what would happen if you helped out here? Would that elevate you in that organization? Get to know buyers who could use you in other ways? Would invites come more naturally?

 

Events (and speaking ) no longer happen in a vacuum. The more you can help to create an experience, the more valuable you are.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.