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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 17, 2011

Connect to a Cause

Last week, I ranted here about how buyers define thought leaders by their current work and how that work can be translated into a message the audience needs to hear.  I’m not done.  Here’s another example of this trend at work:  Fast Company magazine’s Innovation Uncensored held on November 2nd in San Franciso.

First thing I noticed about the agenda:  the topics.  We experts have great content on this stuff, too.  But look at who they chose instead.  Folks on the front lines, speaking from experience.  Here’s the playbook:  get a bunch of cool people who do cool things and learn from them.  Attendees not only get access to these folks, but also content connected to big results.

My take:  our content is not enough.  We need to connect our content to a cause that gets buzz.  No worries, I’m on this.  Stay tuned…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.