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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 13, 2012

Content Marketing On The Rise

We’ve talked about this before:  how content marketing makes good ideas a dime for a dozen.  This interesting study drills down on the most popular tactics.  A great tool for deciding the format of your latest and greatest perspective.

Yes, the study is sponsored by the Content Marketing Institute so, of course, the findings will show an increase.  Direct your attention to the investment section of the infographic.  What got my attention:

  • B2B marketers devote 26% of their budget to content marketing; and,
  • 62% outsource their content marketing.

Prediction:  companies can’t create content fast enough.  They will look to partner with experts (that’s us) to provide exceptional material.  Those who:  (1) have a succinct and clear message; and, (2) package their content attractively will get the inside track.  Again, having good ideas with a great style isn’t enough.  Packaging and positioning are key here.  Here’s the study for more information.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.