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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 10, 2013

Content Marketing Trends

For many of us, our content is our calling card.  And these content marketing trends out last month by Reputation Capital have some interesting heads up.  My radar pinged with item #2 about Google:  author rank.  The upshot:  opportunities abound for those with strong social brands.

Yep, quality is still important.  Once again, Google has changed the definition.  “Shared” is now the benchmark for quality.  This gives new importance to beefing up the followers.  And new opportunities for masters of the social media universe.

Here’s the rest of the findings.  Proceed accordingly.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.