Resources  >> Cool Tool For Sponsorships

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 09, 2010

Cool Tool For Sponsorships

This is what happens when techies are unleashed:  the International Society of Automation (ISA) has created a personal dashboard for every one of their sponsors.  Their partners see all the benefits listed in one place, a template to show what their marketing efforts look like and — this is the best part — ideas to get more value from the relationship.

Response from the sponsors is positive.  I’m not surprised.  This is a great way to remind folks of the partnership’s value and to spur more activation.  I think this is one best practice we can all apply.  Specific dashboards are not publicly available but here’s a link to the ISA’s sponsorship splash page.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.