Resources  >> Cool tool for webinars

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 11, 2009

Cool tool for webinars

A buzzword we’re going to hear for a while: return on investment (ROI). And that’s a good thing to know in our business as well.

Webinars are a great example. Everybody is doing them. Many are becoming free. And that’s fine if you get value too. But let’s not rationalize this tool with the “intangible benefits” argument. Let’s figure out the dollars and sense. Key question: how.

RallyPoint Webinars comes to the rescue with this handy worksheet to determine your return on any upcoming webinar. Given the time to create those things, it’s good to know what you can expect from it. Click here to get the worksheet, along with two white papers filled with more ideas.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.