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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 27, 2010

Corporate America’s 2010 Travel Spending Habits

Want to know what’s going on with corporate meeting spending?  Ask the financial execs at the top.  That’s exactly what AmEx did with CFO Research Services.  Their recent survey of nearly 500 senior financial executives of global companies doesn’t look good for us experts.  The stats:  26 percent project an increase in travel spending; 31 percent expect “no change”; while 44 percent plan further cuts.  Maybe I’m just a half-empty sorta girl, but that last number isn’t good for corporate meetings.

The silver lining:  the trend line for outside meetings is more positive.  In 2009, 79 percent of respondents to the survey said their companies were likely to restrict travel to conferences and events; only 35 percent plan to do so this year.  That sounds great until we remember that many associations are going the free speaker route to save money.

Bottom line:  the paid speaking gigs are not in the usual places.  They are in the nooks and crannies.  Get out your flashlight and go find them.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.