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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 30, 2013

Corporate Meeting Trends

The convention season is in full swing this month, so it’s time to check out trends this year in the meeting space.  Good news:  Aberdeen Group predicts that corporate meeting/event spending will rise from 9% to 20% of the budget in the next two years.  Just in time for increases in travel costs.

Drilling down, here are two more things to consider from this Successful Meetings article.

  • Smart phones will eclipse PCs as the tech tool of choice during events.  There will be a bunch of apps launched for folks to connect, track schedules, etc.  (TED had a very handy app that allowed instant messaging.  Cool!)  Ask yourself:  how are you going to play here?  Give content?  Give access?  Q&A sessions?  Start thinking about how you will engage within this system.
  • Big data is coming to meetings.  The powers that be want to know everything about their attendees.  And that is good news for us.  Question:  can this information be used to determine if the opportunity is worth reducing/waiving our speaking fee?  Or at the very least, creating custom content?

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.