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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 12, 2013

Create a Brand Bridge

If you’re going to tell a story, let’s do it well.  And what better place to learn than from Pixar.  This Fast Company article along with their playbook makes it easy to get creative.  (My favorite is rule #4.)

But I digress.  Let’s take another look at this article.  Move past the cool content.  I see an interesting branding formula here:  unrelated but famous for XX, you need this skill because of XX, so here are XXX quick ideas.  Do you see how ideas from a movie studio can help you communicate your ideas?

Confession:  I do this all the time for clients who have a great brand but want to make it bigger.  When you strip down your brilliance to the foundation, you can find new places to play.  The key:  build a bridge between what you know and how that knowledge can be used.  Go past the common uses — too many bridges there.  Go into uncharted territory and see where you land.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.