Written by: Vickie Sullivan  |  November 12, 2013

Create a Brand Bridge

If you’re going to tell a story, let’s do it well.  And what better place to learn than from Pixar.  This Fast Company article along with their playbook makes it easy to get creative.  (My favorite is rule #4.)

But I digress.  Let’s take another look at this article.  Move past the cool content.  I see an interesting branding formula here:  unrelated but famous for XX, you need this skill because of XX, so here are XXX quick ideas.  Do you see how ideas from a movie studio can help you communicate your ideas?

Confession:  I do this all the time for clients who have a great brand but want to make it bigger.  When you strip down your brilliance to the foundation, you can find new places to play.  The key:  build a bridge between what you know and how that knowledge can be used.  Go past the common uses — too many bridges there.  Go into uncharted territory and see where you land.