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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 03, 2013

Curveballs Ahead

Yes, American Express Meetings & Events 2013 Global Meetings Forecast has dominated the meetings industry media for another month now, so let’s talk about it.  In general, the biggest news is the balancing act between wants and needs.  While the powers that be now understand (and buy into) the critical role of meetings for growing revenue and change management, they are still holding on tight to the purse strings.

What this means for us:  watch for a lot of bipolar behavior from the buyers.  Prediction:  stalled sales will be epidemic this year.  Pump up your pipeline.  Expect last-minute silliness.  And don’t count your chickens before they hatch.

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.