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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 22, 2015

Customer Behavior Trends That Improve Your Brand

Customer behavior trends that improve your brand

Want more attention for your ideas? More media? More followers? Then this Chief Executive article about paradigm shifts in customer behavior is worth a revisit.

Yes, the publication date is from this past April; the findings are still relevant now. Two trends that can help you stand out:

  1. The stories people pay attention to. An offshoot of authenticity, we are now celebrating failure and standing up to status quo. The age of the rebel is back. And that means a voice that offers new ideas that buck convention. Don’t be obnoxious, though — approachability is still hot.Related: the best way to create intrigue
  2. Simple rocks. Information into action is a hit these days. Why? The avalanche of data has us all confused. But don’t think for a moment that a platform or big idea is unnecessary. A collection of practical tools without an underlying message is not sticky. If people don’t know what to do with you, they will do nothing.

If we take advantage of our market’s mindset, the chances are greater that our content will resonate. And when our best clients see what’s possible for themselves, isn’t that what relevance is all about?

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.